Meet our brand experts. Behind every great idea, there’s a great team.
At Strategic Insights Brand Marketing, that team includes you. Our policy is to pair up our senior brand experts directly with our clients. Below, you’ll meet some of our agency talent leaders. Memorize these faces, you’ll definitely be seeing (people that look like) them again:
b. Washington, D.C. Followed grandma’s roots and ended up at UNC. Followed job offer to Chicago. After Tony Bennett put his words to music in a radio jingle, decided work there was done.
Returned to NC to build big brands for small companies–and because it was closer to Key West, ground zero for Parrotheads. Returned to UNC to teach big ideas to tomorrow’s underpaid ad hopefuls.
Distinctly recalls being influenced by ad icon-wannabes like Goofy Grape and the walking, talking Koogle jar, which advertised products that were parity and disgusting, respectively. Abhors irrelevant celebrity spokespeople and contrived cross-promotions. Currently admires the strategy and tagline (but not so much the executions) of Expedia’s “Travel Yourself Interesting” campaign.
Since social media has spawned countless self-proclaimed “experts” on every subject under the sun, Bill would like to stake his claim on the following:
- Jimmy Buffett: Crowned Raleigh’s Biggest Parrothead by Raleigh News & Observer.
- Frank Sinatra: Ever since high school, where it did little to build his popularity.
- Vintage Popeye cartoons: Black and white, hand-drawn, pre-War…nothing funnier.
- Microbrews & Homebrewing: Has actual samples in office, of indeterminate age.
- Newspaper Comics: In general, Peanuts in particular.
Want more quotables from Bill? Read on:
- Intelligent Power Manager video: Eaton knows how to stay cool
- Strategic Insights “finds its future” in textbook design.
- Strategic Insights is off with the Pixies!
b. Rochester, NY; driven to NC, where blizzards are only available at Dairy Queen. Resident web site, design and illustration ace.
Fueled alternately by fast food and Dr. Pepper in alarming quantities.
Currently an unwitting fan of the belVita commercials–its “Morning Win!” mantra has lodged itself permanently in his eustachian tube. Questions the company’s wisdom in giving its product a name so close to Velveeta, the orange brick of vinyl which is clearly not a morning win. Conversely, wonders if there is anyone left on the planet who actually looks forward to the next appearance by the Geico gecko–he’s completely animated, yet somehow he manages to phone it in.
Should you wander into Chris’ office, be prepared to be outgunned in his areas of expertise:
- Zombie Culture: TV shows, video games, even plush dolls…yes, this trend should be dead by now, but it can’t be killed.
- Video Games: With or without his sons, finds virtual carnage quite cathartic.
- Lawnicide: Through his efforts to help them “thrive,” has reduced many a lawn to brown straw over the years.
- Jack-of-All-Trade-ness: His career has been based on knowing just enough about just about anything to get the job done, and done well.
- Futurama: Still mourning its second cancellation and pondering a grass roots movement to re-resurrect it.
Want more quotables from Chris? Read on:
- Website Redesign for Builders Mutual: Construction Completed
- Who’s afraid of Big Bad Social Media? Take our Poll.
- Snow Leopard – update or wait?
b. Springfield, Mass., grew up in Monson, Mass. noted for having more cows than people and exactly zero stoplights. Received Bachelor’s of Fine Arts from Endicott College, also in Mass., but with fewer cows and more stoplights. Fearing stimulation overload, left Mass. for Raleigh and joined the working world as a web designer. Resident WordPress whiz.
Fondly recalls Oscar Mayer Wiener spots from youth, mainly for daring to use the word “wiener” on television. These days, you may find her “humming” along to the Prius advertisements, which immediately put her in a good mood with their easy-going soundtrack and cheerful imagery. Believes rampant pharma advertising has turned medicine into a commodity and undermines doctors’ credibility. Although…there may be a pill for that.
An avid Tweeter, you might find Jenn having her 140-character say on such subjects as:
- The Beatles: There is some dispute as to who the true office expert is.
- Friends: “The One That Jenn Quotes All the Time.”
- Wine Tasting: Her degree included a class in it, after all.
- Muscle Stretching: Go ahead–give her a muscle, she’ll give you a stretch for it.
- Six Degrees of The Pizza Delivery Guy: This arcane talent involves watching a movie and listing off other movies a nameless/background character has been in.
Want more quotables from Jenn? Read on:
- Search Engine Friendly? Announcing Our eBook ‘Fast, Friendly, Findable’!
- Using Website Analytics Tools to Guide Website Maintenance
- Social Media Marketing Strategy: Should YOU Have One?
b. Galion, Ohio. Known for its “Galion” road graders spotted around the world and the “Galion Next Exit” sign on Interstate 71.
rb. (reborn) Columbus, Ohio—home of THE Ohio State University and Ohio Stadium aka “The “Shoe, where the Men of Scarlet and Grey rule the football universe throughout the autumn.
Upon graduating from tOSU, moved south to Raleigh, NC, because of a developed allergy to winter weather.
Scott is a part-time vegan (see the documentary “What the Health?” on Netflix and you’ll know why), enjoys a life-long love affair with sports and fitness, and really DIGS music, from Springsteen to the Beatles, with healthy doses of Elton John, Lenny Kravitz, Billy Joel and Led Zeppelin tossed in.
In the interest of keeping it simple, we’ll stop now.
One of Scott’s favorite phrases is “to make a long story short.” Here are four stories-in-the-making reduced down to a single bullet point each:
- Ohio State Football: ask him anything.
- Bruce Springsteen: ask him anything.
- Weightlifting: Can identify an amazing number of ways to injure oneself in the gym.
- Snow: A native of northern Ohio, Scott can: drive sideways on a snowy street—on purpose; explain to southerners exactly how snow becomes yellow and the benefits of not eating it; and why it’s not a good idea to throw snowballs at police cruisers as they pass by (that a blast from my formative years!)