b. Washington, D.C. Followed grandma’s roots and ended up at UNC. Followed job offer to Chicago. After Tony Bennett put his words to music in a radio jingle, decided work there was done.
Returned to NC to build big brands for small companies–and because it was closer to Key West, ground zero for Parrotheads. Returned to UNC to teach big ideas to tomorrow’s underpaid ad hopefuls.
Distinctly recalls being influenced by ad icon-wannabes like Goofy Grape and the walking, talking Koogle jar, which advertised products that were parity and disgusting, respectively. Abhors irrelevant celebrity spokespeople and contrived cross-promotions. Currently admires the strategy and tagline (but not so much the executions) of Expedia’s “Travel Yourself Interesting” campaign.
Since social media has spawned countless self-proclaimed “experts” on every subject under the sun, Bill would like to stake his claim on the following:
- Jimmy Buffett: Crowned Raleigh’s Biggest Parrothead by Raleigh News & Observer.
- Frank Sinatra: Ever since high school, where it did little to build his popularity.
- Vintage Popeye cartoons: Black and white, hand-drawn, pre-War…nothing funnier.
- Microbrews & Homebrewing: Has actual samples in office, of indeterminate age.
- Newspaper Comics: In general, Peanuts in particular.
Strategic Insights Brand Marketing often takes on clients and projects that begin with these four words: “I need a website.” But when is a website not a website? When it also serves as an introduction and education to an entirely new category of pet product. While “tube food” is well-known and popular in parts of…Keep Reading »
John Rowley has joined Strategic Insights Brand Marketing as Director of Business Development and “Agency Zeitgeist.” John explains the latter title as an indication that “he knows where the agency’s head is at” and can use that knowledge to tap into the wants and needs of prospective clients struggling to find both their audience and their…Keep Reading »
10 Ways to Improve Your Website on a Budget (or, “Don’t Rebuild It – Trick It Out!) Welcome to 2015! I hope you took the suggestions in my last post to heart and are busily working to get that website up to snuff for the new year. Remember, websites are living, breathing entities in need of constant attention and…Keep Reading »
10 Ways to Improve Your Website on a Budget (or, “Don’t Rebuild It – Trick It Out!) Just in time for the holidays, or 2015, or whatever reason you want to attribute to it–it’s time to take a good, hard look at your website. Did you build it yourself? Congratulations! Did you pay someone to…Keep Reading »
Just ask Kelly Lewis, Marketing Director for Carolina Back Institute. We’ve worked with Kelly and Carolina Back for a number of years, helping develop their new website as well as other materials to help them help their patients. If you know Kelly, you know she’s very friendly and approachable. Therefore, she was approached by Pat…Keep Reading »
White Street Brewing Company, Wake Forest’s first-ever brewery, has selected Strategic Insights to assist them with various aspects of their branding and marketing. The agency’s first contribution to the White Street brand was its tagline, currently in use: Big Time Beer. Small Town Soul. Those words capture the essence of the brewery’s mission, which is…Keep Reading »