b. Washington, D.C. Followed grandma’s roots and ended up at UNC. Followed job offer to Chicago. After Tony Bennett put his words to music in a radio jingle, decided work there was done.
Returned to NC to build big brands for small companies–and because it was closer to Key West, ground zero for Parrotheads. Returned to UNC to teach big ideas to tomorrow’s underpaid ad hopefuls.
Distinctly recalls being influenced by ad icon-wannabes like Goofy Grape and the walking, talking Koogle jar, which advertised products that were parity and disgusting, respectively. Abhors irrelevant celebrity spokespeople and contrived cross-promotions. Currently admires the strategy and tagline (but not so much the executions) of Expedia’s “Travel Yourself Interesting” campaign.
Since social media has spawned countless self-proclaimed “experts” on every subject under the sun, Bill would like to stake his claim on the following:
- Jimmy Buffett: Crowned Raleigh’s Biggest Parrothead by Raleigh News & Observer.
- Frank Sinatra: Ever since high school, where it did little to build his popularity.
- Vintage Popeye cartoons: Black and white, hand-drawn, pre-War…nothing funnier.
- Microbrews & Homebrewing: Has actual samples in office, of indeterminate age.
- Newspaper Comics: In general, Peanuts in particular.
In a bit of a belated announcement, Strategic Insights Brand Marketing is handling the graphic design, collateral and email marketing for the North Carolina Academy of General Dentistry, and has been since 2015. Founded in 1951, the Academy of General Dentistry has 37,000 members from the United States and Canada. Among the Academy’s many goals are offering…Keep Reading »
How ridiculous was the show “Name That Tune?” They played songs with a house orchestra, or worse, a lone piano. Your success on that show was entirely dependent on your encyclopedic knowledge of twentieth-century sheet music. All that aside, sometimes it IS possible to distill a value proposition down to a single word. In the…Keep Reading »
Written and directed by Diane Bloom, “An Unlikely Friendship” is an award-winning documentary about the altogether surprising bond that developed between CP Ellis, Exalted Grand Cyclops of the Ku Klux Klan and outspoken black, woman activist Ann Atwater. The film documents how these two came together in an intensive community event that forced them to…Keep Reading »
Blake Haley, the eponymous “Blake” in Kittrell, NC-based Blake’s Feed & Hay, set up a meeting with Strategic Insights because he was frustrated working in a commodity-driven industry. To hear Blake tell it, hay is hay (we’ve also heard hay is for horses, but that’s another matter, feed is feed, and in the end, those…Keep Reading »
Strategic Insights Brand Marketing often takes on clients and projects that begin with these four words: “I need a website.” But when is a website not a website? When it also serves as an introduction and education to an entirely new category of pet product. While “tube food” is well-known and popular in parts of…Keep Reading »
John Rowley has joined Strategic Insights Brand Marketing as Director of Business Development and “Agency Zeitgeist.” John explains the latter title as an indication that “he knows where the agency’s head is at” and can use that knowledge to tap into the wants and needs of prospective clients struggling to find both their audience and their…Keep Reading »