Team Leaders

Bill Cokas

Creative Director

You can’t bore someone into buying your product.

View Bill's brief bio

b. Washington, D.C. Followed grandma’s roots and ended up at UNC. Followed job offer to Chicago. After Tony Bennett put his words to music in a radio jingle, decided work there was done.

Returned to NC to build big brands for small companies–and because it was closer to Key West, ground zero for Parrotheads. Returned to UNC to teach big ideas to tomorrow’s underpaid ad hopefuls.

Distinctly recalls being influenced by ad icon-wannabes like Goofy Grape and the walking, talking Koogle jar, which advertised products that were parity and disgusting, respectively. Abhors irrelevant celebrity spokespeople and contrived cross-promotions. Currently admires the strategy and tagline (but not so much the executions) of Expedia’s “Travel Yourself Interesting” campaign.

Since social media has spawned countless self-proclaimed “experts” on every subject under the sun, Bill would like to stake his claim on the following:

  • Jimmy Buffett: Crowned Raleigh’s Biggest Parrothead by Raleigh News & Observer.
  • Frank Sinatra: Ever since high school, where it did little to build his popularity.
  • Vintage Popeye cartoons: Black and white, hand-drawn, pre-War…nothing funnier.
  • Microbrews & Homebrewing: Has actual samples in office, of indeterminate age.
  • Newspaper Comics: In general, Peanuts in particular.

Posts Written by Bill Cokas:

Your Call is Very Important to Us

Your Call is Very Important to Us

Ah, who are we kidding? If it were that important, we’d pick up eventually, or at least let you leave a message. Do companies still think they can get by with lousy customer service? Apparently. I ordered a Star Wars poster (Episode IV) from a movie poster website nearly three months ago for my son’s…Keep Reading »

Great headline! Now write another.

Great headline!  Now write another.

I’ll admit it–I’m a Paul fan. When you break down Beatles fans into two camps, you’ve got your John fans and your Paul fans. Count me among the latter–lame lyrics, maybe, but boy do they stick in your head! In the early 80s, after several execrable albums (all of which I own, of course), Paul…Keep Reading »

Silence–to the Power of X

Silence–to the Power of X

Hypocritical as it may seem, I listen to a lot of XM radio. Not just because it’s commercial free, but because of its sheer breadth and selection. On any given day, I could punch a few buttons and sample stuff by George Jones, the Ditty Bops, Oscar Peterson, Franz Ferdinand and Blossom Dearie in the…Keep Reading »

Loblolly Root Rot

Loblolly Root Rot

We shot a spot called “Trophy Room” a few months back for the North Carolina Department of Forestry. The message was to try to convince landowners to “manage their land” lest it get out of control and bleed them dry with fire or disease. The action revolved around a big game hunter relating his latest…Keep Reading »

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