Team Leaders

Bill Cokas

Creative Director

You can’t bore someone into buying your product.

View Bill's brief bio

b. Washington, D.C. Followed grandma’s roots and ended up at UNC. Followed job offer to Chicago. After Tony Bennett put his words to music in a radio jingle, decided work there was done.

Returned to NC to build big brands for small companies–and because it was closer to Key West, ground zero for Parrotheads. Returned to UNC to teach big ideas to tomorrow’s underpaid ad hopefuls.

Distinctly recalls being influenced by ad icon-wannabes like Goofy Grape and the walking, talking Koogle jar, which advertised products that were parity and disgusting, respectively. Abhors irrelevant celebrity spokespeople and contrived cross-promotions. Currently admires the strategy and tagline (but not so much the executions) of Expedia’s “Travel Yourself Interesting” campaign.

Since social media has spawned countless self-proclaimed “experts” on every subject under the sun, Bill would like to stake his claim on the following:

  • Jimmy Buffett: Crowned Raleigh’s Biggest Parrothead by Raleigh News & Observer.
  • Frank Sinatra: Ever since high school, where it did little to build his popularity.
  • Vintage Popeye cartoons: Black and white, hand-drawn, pre-War…nothing funnier.
  • Microbrews & Homebrewing: Has actual samples in office, of indeterminate age.
  • Newspaper Comics: In general, Peanuts in particular.

Posts Written by Bill Cokas:

S.I. goes coastal, hires new biz-dev director

S.I. goes coastal, hires new biz-dev director

John Rowley has joined Strategic Insights Brand Marketing as Director of Business Development and “Agency Zeitgeist.” John explains the latter title as an indication that “he knows where the agency’s head is at” and can use that knowledge to tap into the wants and needs of prospective clients struggling to find both their audience and their…Keep Reading »

Inspector Q Front and Center in New Website for RapidXchange

Inspector Q Front and Center in New Website for RapidXchange

Strategic Insights has just launched new website for RapidXchange, a propane cylinder exchange service based in Clinton, NC. Created by parent company Parker Gas, RapidXchange allows propane users to buy new propane cylinders or “swap” their empty cylinders for full ones at locations such as Ace Hardware and Han-Dee Hugo’s throughout North Carolina and other…Keep Reading »

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