b. Washington, D.C. Followed grandma’s roots and ended up at UNC. Followed job offer to Chicago. After Tony Bennett put his words to music in a radio jingle, decided work there was done.
Returned to NC to build big brands for small companies–and because it was closer to Key West, ground zero for Parrotheads. Returned to UNC to teach big ideas to tomorrow’s underpaid ad hopefuls.
Distinctly recalls being influenced by ad icon-wannabes like Goofy Grape and the walking, talking Koogle jar, which advertised products that were parity and disgusting, respectively. Abhors irrelevant celebrity spokespeople and contrived cross-promotions. Currently admires the strategy and tagline (but not so much the executions) of Expedia’s “Travel Yourself Interesting” campaign.
Since social media has spawned countless self-proclaimed “experts” on every subject under the sun, Bill would like to stake his claim on the following:
- Jimmy Buffett: Crowned Raleigh’s Biggest Parrothead by Raleigh News & Observer.
- Frank Sinatra: Ever since high school, where it did little to build his popularity.
- Vintage Popeye cartoons: Black and white, hand-drawn, pre-War…nothing funnier.
- Microbrews & Homebrewing: Has actual samples in office, of indeterminate age.
- Newspaper Comics: In general, Peanuts in particular.
Blake Haley, the eponymous “Blake” in Kittrell, NC-based Blake’s Feed & Hay, set up a meeting with Strategic Insights because he was frustrated working in a commodity-driven industry. To hear Blake tell it, hay is hay (we’ve also heard hay is for horses, but that’s another matter, feed is feed, and in the end, those…Keep Reading »
Strategic Insights Brand Marketing often takes on clients and projects that begin with these four words: “I need a website.” But when is a website not a website? When it also serves as an introduction and education to an entirely new category of pet product. While “tube food” is well-known and popular in parts of…Keep Reading »
John Rowley has joined Strategic Insights Brand Marketing as Director of Business Development and “Agency Zeitgeist.” John explains the latter title as an indication that “he knows where the agency’s head is at” and can use that knowledge to tap into the wants and needs of prospective clients struggling to find both their audience and their…Keep Reading »
10 Ways to Improve Your Website on a Budget (or, “Don’t Rebuild It – Trick It Out!) Welcome to 2015! I hope you took the suggestions in my last post to heart and are busily working to get that website up to snuff for the new year. Remember, websites are living, breathing entities in need of constant attention and…Keep Reading »
10 Ways to Improve Your Website on a Budget (or, “Don’t Rebuild It – Trick It Out!) Just in time for the holidays, or 2015, or whatever reason you want to attribute to it–it’s time to take a good, hard look at your website. Did you build it yourself? Congratulations! Did you pay someone to…Keep Reading »
Strategic Insights has just launched new website for RapidXchange, a propane cylinder exchange service based in Clinton, NC. Created by parent company Parker Gas, RapidXchange allows propane users to buy new propane cylinders or “swap” their empty cylinders for full ones at locations such as Ace Hardware and Han-Dee Hugo’s throughout North Carolina and other…Keep Reading »