Team Leaders

Bill Cokas

Creative Director

You can’t bore someone into buying your product.

View Bill's brief bio

b. Washington, D.C. Followed grandma’s roots and ended up at UNC. Followed job offer to Chicago. After Tony Bennett put his words to music in a radio jingle, decided work there was done.

Returned to NC to build big brands for small companies–and because it was closer to Key West, ground zero for Parrotheads. Returned to UNC to teach big ideas to tomorrow’s underpaid ad hopefuls.

Distinctly recalls being influenced by ad icon-wannabes like Goofy Grape and the walking, talking Koogle jar, which advertised products that were parity and disgusting, respectively. Abhors irrelevant celebrity spokespeople and contrived cross-promotions. Currently admires the strategy and tagline (but not so much the executions) of Expedia’s “Travel Yourself Interesting” campaign.

Since social media has spawned countless self-proclaimed “experts” on every subject under the sun, Bill would like to stake his claim on the following:

  • Jimmy Buffett: Crowned Raleigh’s Biggest Parrothead by Raleigh News & Observer.
  • Frank Sinatra: Ever since high school, where it did little to build his popularity.
  • Vintage Popeye cartoons: Black and white, hand-drawn, pre-War…nothing funnier.
  • Microbrews & Homebrewing: Has actual samples in office, of indeterminate age.
  • Newspaper Comics: In general, Peanuts in particular.

Posts Written by Bill Cokas:

Our referral program isn’t a scam after all!

Just ask Kelly Lewis, Marketing Director for Carolina Back Institute. We’ve worked with Kelly and Carolina Back for a number of years, helping develop their new website as well as other materials to help them help their patients. If you know Kelly, you know she’s very friendly and approachable. Therefore, she was approached by Pat…Keep Reading »

Big Time Beer gets Small Town Support

White Street Brewing Company, Wake Forest’s first-ever brewery, has selected Strategic Insights to assist them with various aspects of their branding and marketing. The agency’s first contribution to the White Street brand was its tagline, currently in use: Big Time Beer. Small Town Soul. Those words capture the essence of the brewery’s mission, which is…Keep Reading »

Serious Sausages Served Up Amidst Cartoons Exposing “the Conspiracy”

In one of its most unusual–and enjoyable–projects to date, Strategic Insights has launched a branding/interior decorating effort for Firewürst Flame-Grilled Sausages & Dogs, the first location of a new QSR concept devoted to “the other side of the backyard barbecue.” According to Firewürst co-founder Bill Morgenstern, America is saturated with burger, pizza and Mexican joints–it’s…Keep Reading »

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