b. Washington, D.C. Followed grandma’s roots and ended up at UNC. Followed job offer to Chicago. After Tony Bennett put his words to music in a radio jingle, decided work there was done.
Returned to NC to build big brands for small companies–and because it was closer to Key West, ground zero for Parrotheads. Returned to UNC to teach big ideas to tomorrow’s underpaid ad hopefuls.
Distinctly recalls being influenced by ad icon-wannabes like Goofy Grape and the walking, talking Koogle jar, which advertised products that were parity and disgusting, respectively. Abhors irrelevant celebrity spokespeople and contrived cross-promotions. Currently admires the strategy and tagline (but not so much the executions) of Expedia’s “Travel Yourself Interesting” campaign.
Since social media has spawned countless self-proclaimed “experts” on every subject under the sun, Bill would like to stake his claim on the following:
- Jimmy Buffett: Crowned Raleigh’s Biggest Parrothead by Raleigh News & Observer.
- Frank Sinatra: Ever since high school, where it did little to build his popularity.
- Vintage Popeye cartoons: Black and white, hand-drawn, pre-War…nothing funnier.
- Microbrews & Homebrewing: Has actual samples in office, of indeterminate age.
- Newspaper Comics: In general, Peanuts in particular.
White Street Brewing Company, Wake Forest’s first-ever brewery, has selected Strategic Insights to assist them with various aspects of their branding and marketing. The agency’s first contribution to the White Street brand was its tagline, currently in use: Big Time Beer. Small Town Soul. Those words capture the essence of the brewery’s mission, which is…Keep Reading »
It’s easy to get stuck in a rut. But sometimes moving beyond one’s comfort zone can have surprising results. For example, Strategic Insights Brand Marketing recently made a move that would have been unthinkable just a year ago: it joined the Wake Forest Chamber of Commerce. At this point, we should make it clear that…Keep Reading »
Strategic Insights has just launched new website for Dr. Sameer Mathur, a surgeon specializing in minimally invasive back solutions, working with Cary Orthopaedics in Cary, NC. While Dr. Mathur is represented on the main Cary Orthopaedics website, he was looking to bring some more visibility to his own specialties and attract more patients directly, independent…Keep Reading »
In one of its most unusual–and enjoyable–projects to date, Strategic Insights has launched a branding/interior decorating effort for Firewürst Flame-Grilled Sausages & Dogs, the first location of a new QSR concept devoted to “the other side of the backyard barbecue.” According to Firewürst co-founder Bill Morgenstern, America is saturated with burger, pizza and Mexican joints–it’s…Keep Reading »
Using a combination of music, parody and internal industry humor, Strategic Insights, a full-service marketing and web services agency located in Wake Forest, N.C., provided British Standards International (BSI) with a video designed to invigorate its sales and marketing teams for 2013. With the theme “Catch the Wave,” the video delivered a series of instructional…Keep Reading »
Strategic Insights has just developed a new positioning and launched new website for Dr. Vanessa Campbell of Campbell Family Dentistry, a full service dentistry located in Holly Springs, NC. Campbell Family Dentistry offers a full range of family dental health services, including pediatric, cosmetic and restorative dentistry. The website can be found at campbellfamilydentistry.com and…Keep Reading »