b. Washington, D.C. Followed grandma’s roots and ended up at UNC. Followed job offer to Chicago. After Tony Bennett put his words to music in a radio jingle, decided work there was done.
Returned to NC to build big brands for small companies–and because it was closer to Key West, ground zero for Parrotheads. Returned to UNC to teach big ideas to tomorrow’s underpaid ad hopefuls.
Distinctly recalls being influenced by ad icon-wannabes like Goofy Grape and the walking, talking Koogle jar, which advertised products that were parity and disgusting, respectively. Abhors irrelevant celebrity spokespeople and contrived cross-promotions. Currently admires the strategy and tagline (but not so much the executions) of Expedia’s “Travel Yourself Interesting” campaign.
Since social media has spawned countless self-proclaimed “experts” on every subject under the sun, Bill would like to stake his claim on the following:
- Jimmy Buffett: Crowned Raleigh’s Biggest Parrothead by Raleigh News & Observer.
- Frank Sinatra: Ever since high school, where it did little to build his popularity.
- Vintage Popeye cartoons: Black and white, hand-drawn, pre-War…nothing funnier.
- Microbrews & Homebrewing: Has actual samples in office, of indeterminate age.
- Newspaper Comics: In general, Peanuts in particular.
Strategic Insights has just launched new website for Phoenix Commercial Properties, a new commercial real estate firm founded in 2011 by established Raleigh realtor John P. La Rocca. Phoenix Commercial Properties is a third-party commercial brokerage firm specializing in office, industrial, land and investment properties. The new website makes ample use of the new Phoenix…Keep Reading »
Strategic Insights has just launched new website for TheftZapper Electric Fence, an electrified fence product developed by Perimeter Security Systems. Dean Lowder, president, introduced the technology to provide effective, affordable security to businesses at risk of theft. The company is based in the Charleston, SC area, and its territory includes 23 states to date. The…Keep Reading »
Strategic Insights has just launched new website for RapidXchange, a propane cylinder exchange service based in Clinton, NC. Created by parent company Parker Gas, RapidXchange allows propane users to buy new propane cylinders or “swap” their empty cylinders for full ones at locations such as Ace Hardware and Han-Dee Hugo’s throughout North Carolina and other…Keep Reading »
Strategic Insights has just launched an identity and website for HangTime Fit n’ Fun Zone, a kid-friendly business in Wallace, NC providing camps, parties, open play sessions and a wide range of fitness-oriented activities. After developing a positioning, then a name and logo for the business, Strategic Insights designed and built a website to serve…Keep Reading »
Strategic Insights has been named the marketing agency of record for Healthy Diets, Inc., a therapy practice providing medical nutrition therapy to individuals and corporations. Strategic Insights will provide Healthy Diets with strategic marketing and branding efforts, including a competitive positioning, a new identity package, collateral design and an enhanced online presence. “We have worked…Keep Reading »
Strategic Insights has just completed an extensive redesign and rebuild of the website for Haddock Collision Centers, the area’s largest and highest volume car repair facility, with four locations in Raleigh, Cary and Fuquay-Varina. “We have been long overdue for a legitimate site,” said Todd McGowan, CEO of Haddock Collision. “However, our customers don’t tend…Keep Reading »