b. Washington, D.C. Followed grandma’s roots and ended up at UNC. Followed job offer to Chicago. After Tony Bennett put his words to music in a radio jingle, decided work there was done.
Returned to NC to build big brands for small companies–and because it was closer to Key West, ground zero for Parrotheads. Returned to UNC to teach big ideas to tomorrow’s underpaid ad hopefuls.
Distinctly recalls being influenced by ad icon-wannabes like Goofy Grape and the walking, talking Koogle jar, which advertised products that were parity and disgusting, respectively. Abhors irrelevant celebrity spokespeople and contrived cross-promotions. Currently admires the strategy and tagline (but not so much the executions) of Expedia’s “Travel Yourself Interesting” campaign.
Since social media has spawned countless self-proclaimed “experts” on every subject under the sun, Bill would like to stake his claim on the following:
- Jimmy Buffett: Crowned Raleigh’s Biggest Parrothead by Raleigh News & Observer.
- Frank Sinatra: Ever since high school, where it did little to build his popularity.
- Vintage Popeye cartoons: Black and white, hand-drawn, pre-War…nothing funnier.
- Microbrews & Homebrewing: Has actual samples in office, of indeterminate age.
- Newspaper Comics: In general, Peanuts in particular.
Strategic Insights has just completed an extensive redesign and rebuild of the principal website for Carolina Back Institute, a longstanding and well-respected back pain facility with two locations in the Raleigh area. “We are thrilled with the finished product and foresee it to be a valuable resource for both us and our patients,” said Kelly…Keep Reading »
Dan Sevilla has joined Strategic Insights as an account executive. In this role, Dan will be responsible for the day-to-day contact with many of the agency’s principal clients, including Builders Mutual Insurance Company, Cisco, CareFirst Animal Hospitals and Eaton. In addition, he will spend time on business development, attracting new clients to the agency. Prior…Keep Reading »
With the recent passing of my friend, Ralph Campbell, former State Auditor, I remembered that I had kept a diary of election night and the following day from his election to a third term of office in 2000. I ran the media and communications for his campaigns in 1992, 1996, 2000 and 2004. These are…Keep Reading »
If the recent election for the Court of Appeals “Wynn” seat teaches us anything, it is sometimes we can be too smart for our own good. Recently the election law was amended to try to deal with a problem that was created when several people ran for a single seat on the N. C. Supreme…Keep Reading »
Strategic Insights has announced that Ashlee Gerow has joined the agency as an account executive. In this role, Ashlee will be responsible for the day-to-day contact with many of the agency’s principal clients, including Builders Mutual Insurance Company, Cisco, CareFirst Animal Hospitals and Eaton. In addition, she will spend time on business development, attracting new…Keep Reading »
Even as I type that headline, I heave a sigh. It’s such a tiring subject, but it still merits discussion. The answer? No one–at least not completely. It’s still evolving. The so-called “social media experts” aren’t truly experts; they just spend more time immersed in social media than the average marketer, and react faster. A…Keep Reading »