b. Washington, D.C. Followed grandma’s roots and ended up at UNC. Followed job offer to Chicago. After Tony Bennett put his words to music in a radio jingle, decided work there was done.
Returned to NC to build big brands for small companies–and because it was closer to Key West, ground zero for Parrotheads. Returned to UNC to teach big ideas to tomorrow’s underpaid ad hopefuls.
Distinctly recalls being influenced by ad icon-wannabes like Goofy Grape and the walking, talking Koogle jar, which advertised products that were parity and disgusting, respectively. Abhors irrelevant celebrity spokespeople and contrived cross-promotions. Currently admires the strategy and tagline (but not so much the executions) of Expedia’s “Travel Yourself Interesting” campaign.
Since social media has spawned countless self-proclaimed “experts” on every subject under the sun, Bill would like to stake his claim on the following:
- Jimmy Buffett: Crowned Raleigh’s Biggest Parrothead by Raleigh News & Observer.
- Frank Sinatra: Ever since high school, where it did little to build his popularity.
- Vintage Popeye cartoons: Black and white, hand-drawn, pre-War…nothing funnier.
- Microbrews & Homebrewing: Has actual samples in office, of indeterminate age.
- Newspaper Comics: In general, Peanuts in particular.
When efficiency is your middle name, promoting it for a client is that much easier.
I do some of my best thinking on the run–literally. I do a few miles most every lunch hour and am consistently amazed at the directions my brain takes. It’s not always quality stuff, mind you, and it’s hard to remember it all, but there’s something about being out on the “open road” that releases…Keep Reading »
I’m using a blog to vent about social media. Can you handle the irony? Are you LOL? Perhaps ROFL? You would think that with the rise in computer-based communication over the last 10+ years that people would become better typists, more aware of grammar, more conscious of spelling. After all, in conversation, these things don’t…Keep Reading »
“If you’re not reassessing your site every 2-3 years, you’re going to fall behind in one or more areas.”
To hear the Yellow Pages tell it, they’re every bit as relevant as they were in 1992, and they’ve got the anecdotal evidence to back it up.
For every Butterball nailing the entree, there’s a Pepperidge Farm acing the side dish. While meeting with a business development resource the other day, we got into a discussion of my agency’s strengths. As most of you know, what you set out to be and what you become aren’t necessarily the same thing. As one…Keep Reading »