Team Leaders

Bill Cokas

Creative Director

You can’t bore someone into buying your product.

View Bill's brief bio

b. Washington, D.C. Followed grandma’s roots and ended up at UNC. Followed job offer to Chicago. After Tony Bennett put his words to music in a radio jingle, decided work there was done.

Returned to NC to build big brands for small companies–and because it was closer to Key West, ground zero for Parrotheads. Returned to UNC to teach big ideas to tomorrow’s underpaid ad hopefuls.

Distinctly recalls being influenced by ad icon-wannabes like Goofy Grape and the walking, talking Koogle jar, which advertised products that were parity and disgusting, respectively. Abhors irrelevant celebrity spokespeople and contrived cross-promotions. Currently admires the strategy and tagline (but not so much the executions) of Expedia’s “Travel Yourself Interesting” campaign.

Since social media has spawned countless self-proclaimed “experts” on every subject under the sun, Bill would like to stake his claim on the following:

  • Jimmy Buffett: Crowned Raleigh’s Biggest Parrothead by Raleigh News & Observer.
  • Frank Sinatra: Ever since high school, where it did little to build his popularity.
  • Vintage Popeye cartoons: Black and white, hand-drawn, pre-War…nothing funnier.
  • Microbrews & Homebrewing: Has actual samples in office, of indeterminate age.
  • Newspaper Comics: In general, Peanuts in particular.

Posts Written by Bill Cokas:

Local Cloud Marketing firm relies on Strategic Insights for website, lead gen and social media results

Local Cloud Marketing firm relies on Strategic Insights for website, lead gen and social media results

The Google statistics are in: more and more people are becoming familiar with the concept of “cloud marketingTM”—hosting marketing resources online where clients can access and control them. And where there’s cloud marketing, there’s SharedVueTM. “Cloud marketing” is a term Raleigh, NC-based SharedVue Marketing Technologies created to describe its software-as-a-service marketing solutions, which are geared…Keep Reading »

What’s Your Vibrant Brand Personality?

What’s Your Vibrant Brand Personality?

We spend a lot of time marketing others around here, figuring out just what sets them apart from their competitors and trying to convince their customers of the same. Our method is called Vibrant Brand Personality, and it involves ascribing human characteristics to a brand, so people can better relate to it and to make…Keep Reading »

All We Had to Do Was Ask.

All We Had to Do Was Ask.

Marketing is all about building relationships. Between the brand and the consumer. Between one consumer and another, in the form of communities. Between the brand’s “ambassador” and its loyalists. But, first of all, a relationship needs to be forged between the client and the marketer. We’ve been doing this for years and finally decided to…Keep Reading »

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