Team Leaders

Bill Cokas

Creative Director

You can’t bore someone into buying your product.

View Bill's brief bio

b. Washington, D.C. Followed grandma’s roots and ended up at UNC. Followed job offer to Chicago. After Tony Bennett put his words to music in a radio jingle, decided work there was done.

Returned to NC to build big brands for small companies–and because it was closer to Key West, ground zero for Parrotheads. Returned to UNC to teach big ideas to tomorrow’s underpaid ad hopefuls.

Distinctly recalls being influenced by ad icon-wannabes like Goofy Grape and the walking, talking Koogle jar, which advertised products that were parity and disgusting, respectively. Abhors irrelevant celebrity spokespeople and contrived cross-promotions. Currently admires the strategy and tagline (but not so much the executions) of Expedia’s “Travel Yourself Interesting” campaign.

Since social media has spawned countless self-proclaimed “experts” on every subject under the sun, Bill would like to stake his claim on the following:

  • Jimmy Buffett: Crowned Raleigh’s Biggest Parrothead by Raleigh News & Observer.
  • Frank Sinatra: Ever since high school, where it did little to build his popularity.
  • Vintage Popeye cartoons: Black and white, hand-drawn, pre-War…nothing funnier.
  • Microbrews & Homebrewing: Has actual samples in office, of indeterminate age.
  • Newspaper Comics: In general, Peanuts in particular.

Posts Written by Bill Cokas:

Strategic Insights leverages tech expertise to deliver web 2.0 and digital marketing solutions to enterprise companies

Strategic Insights leverages tech expertise to deliver web 2.0 and digital marketing solutions to enterprise companies

As a brand marketing firm, Strategic Insights has been riding the digital wave since the web’s infancy. Designing and building websites has long been an in-house specialty, while many other marketing companies continue to outsource. The company has created effective and award-winning sites for SaaS-based tech companies, banks, restaurants, retail chains and government agencies. This…Keep Reading »

Taglines, branding & tourism

Taglines, branding & tourism

Don’t get me wrong–I love taglines. I’ve written more than my share through the years, for brands like McDonald’s, Heinz, Samsonite, Nintendo, Fidelity Bank and Builders Mutual. A few even survive to this day. But a tagline is not synonymous with a brand. Done well, a tagline encapsulates the brand’s essence, experience or benefit. Done…Keep Reading »

Strategic Insights adds KH Advisors as a client.

Strategic Insights adds KH Advisors as a client.

Strategic Insights has added KH Advisors as a client. KH Advisors is a corporate consulting firm based outside of Milwaukee, Wisconsin. With its expansion into the North Carolina market, the company was looking for help in establishing a positioning to differentiate its offerings from competing consultants. KH Advisors specializes in companies in need of a…Keep Reading »

What makes the perfect client?

What makes the perfect client?

In a word? Trust. Trust in one’s own abilities and trust in ours. We have a lot of good clients, but one of them deserves to be singled out for praise. Naturally, I won’t name names, but when we were discussing the color scheme of an email template, the client said, “That color is driving…Keep Reading »

Make them aware of it and they will come.

Make them aware of it and they will come.

Not quite as catchy, but it’s the basic gist of it. So it’s true after all. It’s not anecdotal, it’s not just a hunch or a gut feeling, it’s backed up by research. Advertising during a recession will increase your sales both during the bad times and–more importantly–after things have improved.

Home Alone on Saturday Night

Home Alone on Saturday Night

So the fish aren’t biting. It happens. But what’s the appropriate response–pack up your bait and go home? Expect the fish to follow you and ring your bell? Hardly. Yet that’s the response many retailers and manufacturers are having to the current economic crisis. When the phone stops ringing, unplug it and make sure it…Keep Reading »

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