b. Springfield, Mass., grew up in Monson, Mass. noted for having more cows than people and exactly zero stoplights. Received Bachelor’s of Fine Arts from Endicott College, also in Mass., but with fewer cows and more stoplights. Fearing stimulation overload, left Mass. for Raleigh and joined the working world as a web designer. Resident WordPress whiz.
Fondly recalls Oscar Mayer Wiener spots from youth, mainly for daring to use the word “wiener” on television. These days, you may find her “humming” along to the Prius advertisements, which immediately put her in a good mood with their easy-going soundtrack and cheerful imagery. Believes rampant pharma advertising has turned medicine into a commodity and undermines doctors’ credibility. Although…there may be a pill for that.
An avid Tweeter, you might find Jenn having her 140-character say on such subjects as:
- The Beatles: There is some dispute as to who the true office expert is.
- Friends: “The One That Jenn Quotes All the Time.”
- Wine Tasting: Her degree included a class in it, after all.
- Muscle Stretching: Go ahead–give her a muscle, she’ll give you a stretch for it.
- Six Degrees of The Pizza Delivery Guy: This arcane talent involves watching a movie and listing off other movies a nameless/background character has been in.
Ever sit in on meetings with your web agency and just nod along as they yammered on and on about things like markup, visibility or standards? You’re not alone. In fact, I’m sure our clients would admit to that in the meetings they sat in with us. We can’t help it. You’re excited about getting your brand out there…Keep Reading »
We recommend that every website undergoes routine maintenance. But, how do you decide what needs work when your website is constantly being worked on? The answer lies within your website analytics tools. The trick is in knowing which tools to use—and where to look within them. What tools should you use? All website analytics or…Keep Reading »
It’s easy to feel like having a social media marketing strategy is key to engaging with your customers today. But, is that really the case? Do you have something to share with your customers or potential leads that can’t be achieved through your existing marketing efforts? If not, social media may not be truly “missing” from…Keep Reading »
Ideally, your website will be the exact opposite of trying to play Solitaire. Visitors don’t want to try to guess or pre-plan their next move in order to finish the game (er, complete their task). They want a path that’s so easy to follow, they don’t even have to think about what to do next….Keep Reading »
Typical ads need to not only convey a message, they need to first grab your audience’s attention. But, what could an ad do if it already had the luxury of a captivated audience? What if it broke the mold of “x seconds or less” and instead took its time building to a cinematic climax? What if…Keep Reading »
This post is killing two birds with one stone. Bird 1: it’s a follow-up to my last post about why we should all be blogging in the first place. Bird 2: it’s a response to this guy over on Linkedin who told us all why he’s not reading our corporate blogs (spoiler alert: they’re boring…Keep Reading »