b. Springfield, Mass., grew up in Monson, Mass. noted for having more cows than people and exactly zero stoplights. Received Bachelor’s of Fine Arts from Endicott College, also in Mass., but with fewer cows and more stoplights. Fearing stimulation overload, left Mass. for Raleigh and joined the working world as a web designer. Resident WordPress whiz.
Fondly recalls Oscar Mayer Wiener spots from youth, mainly for daring to use the word “wiener” on television. These days, you may find her “humming” along to the Prius advertisements, which immediately put her in a good mood with their easy-going soundtrack and cheerful imagery. Believes rampant pharma advertising has turned medicine into a commodity and undermines doctors’ credibility. Although…there may be a pill for that.
An avid Tweeter, you might find Jenn having her 140-character say on such subjects as:
- The Beatles: There is some dispute as to who the true office expert is.
- Friends: “The One That Jenn Quotes All the Time.”
- Wine Tasting: Her degree included a class in it, after all.
- Muscle Stretching: Go ahead–give her a muscle, she’ll give you a stretch for it.
- Six Degrees of The Pizza Delivery Guy: This arcane talent involves watching a movie and listing off other movies a nameless/background character has been in.
Typical ads need to not only convey a message, they need to first grab your audience’s attention. But, what could an ad do if it already had the luxury of a captivated audience? What if it broke the mold of “x seconds or less” and instead took its time building to a cinematic climax? What if…Keep Reading »
This post is killing two birds with one stone. Bird 1: it’s a follow-up to my last post about why we should all be blogging in the first place. Bird 2: it’s a response to this guy over on Linkedin who told us all why he’s not reading our corporate blogs (spoiler alert: they’re boring…Keep Reading »
At Strategic Insights, we’ve been talking a lot lately about our website. Part of those discussions has been reaffirming our commitment to blog and why we should be blogging in the first place. I’ll admit, one of the best reminders of why blogging regularly is important came in the form of a wonderful ebook we’ve…Keep Reading »
Don’t marry your brand with a fad just to get a quick spurt of attention. It takes away from your message and runs the risk of doing more harm than good. Remember the end of 2012 when Psy’s pony-riding “Gangnam Style” was everywhere? And by everywhere, I mean ABC dedicated a Nightline piece to the…Keep Reading »
It feels like it’s on the forefront of everyone’s mind these days – how to engage visitors on your website while they’re using mobile devices. Apps are no longer limited to games, note-taking, to-do lists or email, but are being embraced by more and more companies as a way to communicate with customers while on…Keep Reading »
There’s a trend I’ve been noticing lately with a few companies: dropping the opportunity to reach out to customers in favor of making them do some legwork in order to receive loyalty rewards. Now, I get that we live in an age where people are bombarded with emails, messages and even snail mail on a…Keep Reading »