Team Leaders

Jenn Soloway

Senior Art Director

Your brand defines your business to the world. Ignoring the brand doesn't mean it doesn't exist, it just means you're letting everyone else decide who you are and what you're about.

View Jenn's short spiel

b. Springfield, Mass., grew up in Monson, Mass. noted for having more cows than people and exactly zero stoplights. Received Bachelor’s of Fine Arts from Endicott College, also in Mass., but with fewer cows and more stoplights. Fearing stimulation overload, left Mass. for Raleigh and joined the working world as a web designer. Resident WordPress whiz.

Fondly recalls Oscar Mayer Wiener spots from youth, mainly for daring to use the word “wiener” on television. These days, you may find her “humming” along to the Prius advertisements, which immediately put her in a good mood with their easy-going soundtrack and cheerful imagery. Believes rampant pharma advertising has turned medicine into a commodity and undermines doctors’ credibility. Although…there may be a pill for that.

An avid Tweeter, you might find Jenn having her 140-character say on such subjects as:

  • The Beatles: There is some dispute as to who the true office expert is.
  • Friends: “The One That Jenn Quotes All the Time.”
  • Wine Tasting: Her degree included a class in it, after all.
  • Muscle Stretching: Go ahead–give her a muscle, she’ll give you a stretch for it.
  • Six Degrees of The Pizza Delivery Guy: This arcane talent involves watching a movie and listing off other movies a nameless/background character has been in.

Posts Written by Jenn Soloway:

Designers: Our Job Includes Thorough Communication

Designers: Our Job Includes Thorough Communication

Once again, the blog over at Boagworld.com has posted an excellent article that has me thinking. I highly recommend reading the entire piece, particularly since it deals in great detail over the importance of the designer’s roll of proper communication through the phases of a project. While it may slow down the process at the start…Keep Reading »

How Easy-to-Use Is Your Website?

How Easy-to-Use Is Your Website?

I read a fantastically well-detailed post this afternoon over at Smashing Magazine’s blog. The article discussed the author’s online experience in shopping for sheets by comparing the buying process of three major retailers – Macys.com, Target.com, and Overstock.com. What the article truly is is a reminder of the importance of usability testing. Usability testing, not…Keep Reading »

Is Your Web Designer a Jack-of-all-Trades?

Is Your Web Designer a Jack-of-all-Trades?

There is one trait that all good web designers possess, and all would-be good web designers lack. This trait is “Jack-of-all-tradesness.” To put it in better terms, it is knowing and understanding the development process that comes after the design stage of a project. Good designers know in advance what it will take to make…Keep Reading »

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