b. Springfield, Mass., grew up in Monson, Mass. noted for having more cows than people and exactly zero stoplights. Received Bachelor’s of Fine Arts from Endicott College, also in Mass., but with fewer cows and more stoplights. Fearing stimulation overload, left Mass. for Raleigh and joined the working world as a web designer. Resident WordPress whiz.
Fondly recalls Oscar Mayer Wiener spots from youth, mainly for daring to use the word “wiener” on television. These days, you may find her “humming” along to the Prius advertisements, which immediately put her in a good mood with their easy-going soundtrack and cheerful imagery. Believes rampant pharma advertising has turned medicine into a commodity and undermines doctors’ credibility. Although…there may be a pill for that.
An avid Tweeter, you might find Jenn having her 140-character say on such subjects as:
- The Beatles: There is some dispute as to who the true office expert is.
- Friends: “The One That Jenn Quotes All the Time.”
- Wine Tasting: Her degree included a class in it, after all.
- Muscle Stretching: Go ahead–give her a muscle, she’ll give you a stretch for it.
- Six Degrees of The Pizza Delivery Guy: This arcane talent involves watching a movie and listing off other movies a nameless/background character has been in.
I read a fantastically well-detailed post this afternoon over at Smashing Magazine’s blog. The article discussed the author’s online experience in shopping for sheets by comparing the buying process of three major retailers – Macys.com, Target.com, and Overstock.com. What the article truly is is a reminder of the importance of usability testing. Usability testing, not…Keep Reading »
There is one trait that all good web designers possess, and all would-be good web designers lack. This trait is “Jack-of-all-tradesness.” To put it in better terms, it is knowing and understanding the development process that comes after the design stage of a project. Good designers know in advance what it will take to make…Keep Reading »
This morning I read a fascinating article on the shrinking color palette available to us designers. The short version is that it is virtually impossible to separate a brand from its color. This means designers must be mindful of color choices not only in terms of what works best for a brand’s message and industry,…Keep Reading »
While we honestly love what we do (hey, we wouldn’t do it if we didn’t), it’s still safe to say that some projects have a bit more fun sprinkled in them than others. The recent posters, landing page, and YouTube channel update we did for the Buffalo Film Festival was exactly one of those projects….Keep Reading »
It’s no secret around the office that my biggest fear lives in the ocean. No, I’m not talking about sharks, stingrays, barracuda—not exclusively, anyway. A dolphin, up until recent experience, has always been just as terrifying as a great white. My fear is not of the animals themselves—though their menacing teeth or prehistoric size doesn’t…Keep Reading »
Today Disney shelled out $4 billion in cash and stocks to purchase Marvel Entertainment. While the ink on this deal has yet to dry completely, fans of both companies are already voicing their concerns over what this will mean for the future of these brands. Yes, my initial reaction to this news was to joke…Keep Reading »