Team Leaders

Jenn Soloway

Senior Art Director

Your brand defines your business to the world. Ignoring the brand doesn't mean it doesn't exist, it just means you're letting everyone else decide who you are and what you're about.

View Jenn's short spiel

b. Springfield, Mass., grew up in Monson, Mass. noted for having more cows than people and exactly zero stoplights. Received Bachelor’s of Fine Arts from Endicott College, also in Mass., but with fewer cows and more stoplights. Fearing stimulation overload, left Mass. for Raleigh and joined the working world as a web designer. Resident WordPress whiz.

Fondly recalls Oscar Mayer Wiener spots from youth, mainly for daring to use the word “wiener” on television. These days, you may find her “humming” along to the Prius advertisements, which immediately put her in a good mood with their easy-going soundtrack and cheerful imagery. Believes rampant pharma advertising has turned medicine into a commodity and undermines doctors’ credibility. Although…there may be a pill for that.

An avid Tweeter, you might find Jenn having her 140-character say on such subjects as:

  • The Beatles: There is some dispute as to who the true office expert is.
  • Friends: “The One That Jenn Quotes All the Time.”
  • Wine Tasting: Her degree included a class in it, after all.
  • Muscle Stretching: Go ahead–give her a muscle, she’ll give you a stretch for it.
  • Six Degrees of The Pizza Delivery Guy: This arcane talent involves watching a movie and listing off other movies a nameless/background character has been in.

Posts Written by Jenn Soloway:

Reminder: Don’t Get Caught in a Vacuum

Reminder: Don’t Get Caught in a Vacuum

I’ll admit this up front: this is not the blog post I had intended to publish this afternoon. In fact, the post I had been writing and researching for was on a completely different topic, and one I had been giddy about for 2 days. That is, until some candid last-minute research proved what I…Keep Reading »

Combating SPAM Without the CAPTCHA

Combating SPAM Without the CAPTCHA

Website contact forms are a convenient, quick means of potential clients and existing customers to get in touch with your company. The only downside is they are also a convenient, quick means of SPAM robots to peddle their (usually) virus-infected “products” to you as well. The latter is a headache my dear dad called me…Keep Reading »

Does Your Company Still Need to Support IE6?

Does Your Company Still Need to Support IE6?

Microsoft’s Internet Explorer 6. To web developers, it is an outdated browser whose support requires extra time and effort when developing a new website or service. To the IT department of large companies, it is the only browser in which the Intranet they’ve developed will render and behave properly. To the end user, it may…Keep Reading »

Customer’s Emotions Affect Your Brand

Customer’s Emotions Affect Your Brand

Bill Cokas posted an informative article last week about the importance of managing your own VBP (or Vibrant Brand Personality)—steps you should take to project the proper image for your own (or your company’s) self-image. Today, I’m going to share an example of how not managing your VBP can cause a devastating situation for your…Keep Reading »

Social Media: Don’t Be Scurr’d

Social Media: Don’t Be Scurr’d

Social media is now ever-growing more mainstream with individuals, while companies have either tried and failed, or hopped on hoping their notoriety will carry them through. Where does that leave the Average Joe’s in a world of GloboGyms? A fantastic article was published Monday about a University of Texas professor embracing Twitter as a way…Keep Reading »

‘Eye Candy’ Adds Perceived Value

‘Eye Candy’ Adds Perceived Value

Visually pleasing design – termed “eye candy” – is often treated as an afterthought to form, function, and usability of a product or service, particularly online. This article found at the blog A List Apart explains that this line of thinking can cripple your brand’s personality, before a customer even experiences using your product or…Keep Reading »

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