b. Springfield, Mass., grew up in Monson, Mass. noted for having more cows than people and exactly zero stoplights. Received Bachelor’s of Fine Arts from Endicott College, also in Mass., but with fewer cows and more stoplights. Fearing stimulation overload, left Mass. for Raleigh and joined the working world as a web designer. Resident WordPress whiz.
Fondly recalls Oscar Mayer Wiener spots from youth, mainly for daring to use the word “wiener” on television. These days, you may find her “humming” along to the Prius advertisements, which immediately put her in a good mood with their easy-going soundtrack and cheerful imagery. Believes rampant pharma advertising has turned medicine into a commodity and undermines doctors’ credibility. Although…there may be a pill for that.
An avid Tweeter, you might find Jenn having her 140-character say on such subjects as:
- The Beatles: There is some dispute as to who the true office expert is.
- Friends: “The One That Jenn Quotes All the Time.”
- Wine Tasting: Her degree included a class in it, after all.
- Muscle Stretching: Go ahead–give her a muscle, she’ll give you a stretch for it.
- Six Degrees of The Pizza Delivery Guy: This arcane talent involves watching a movie and listing off other movies a nameless/background character has been in.
Social media is now ever-growing more mainstream with individuals, while companies have either tried and failed, or hopped on hoping their notoriety will carry them through. Where does that leave the Average Joe’s in a world of GloboGyms? A fantastic article was published Monday about a University of Texas professor embracing Twitter as a way…Keep Reading »
Visually pleasing design – termed “eye candy” – is often treated as an afterthought to form, function, and usability of a product or service, particularly online. This article found at the blog A List Apart explains that this line of thinking can cripple your brand’s personality, before a customer even experiences using your product or…Keep Reading »
Geico has a history of staying memorable with off-beat commercials. And while I feel the Gecko has lost some of his luster in recent years I admit I used to love that little lizard. Their new commercials, however, leave me with a feeling of discomfort. Oh boy. I’ll begin with the positive: The song is…Keep Reading »
Branding is not defined by your logo, but instead by what your logo represents. Take time to brand build to keep your message relevant and effective to your audience – your clients and your employees.
Twitter. That little website with the little bird and little one-sentence answers to the question “What are you doing right now?” To some, it is a new media addiction. Others, a great way to keep up with their personal goals of the new year. And then there’s me. To me, Twitter is a dangerous cult…Keep Reading »
Now that the champagne buzz of the New Year has had a chance to wear off, and all our Resolutions have been properly made (and broken), I find that a lot of self-assessment is still happening. Around the office, Chris is asking each of us to bring a list of 3 goals to the table…Keep Reading »