Team Leaders

Jenn Soloway

Senior Art Director

Your brand defines your business to the world. Ignoring the brand doesn't mean it doesn't exist, it just means you're letting everyone else decide who you are and what you're about.

View Jenn's short spiel

b. Springfield, Mass., grew up in Monson, Mass. noted for having more cows than people and exactly zero stoplights. Received Bachelor’s of Fine Arts from Endicott College, also in Mass., but with fewer cows and more stoplights. Fearing stimulation overload, left Mass. for Raleigh and joined the working world as a web designer. Resident WordPress whiz.

Fondly recalls Oscar Mayer Wiener spots from youth, mainly for daring to use the word “wiener” on television. These days, you may find her “humming” along to the Prius advertisements, which immediately put her in a good mood with their easy-going soundtrack and cheerful imagery. Believes rampant pharma advertising has turned medicine into a commodity and undermines doctors’ credibility. Although…there may be a pill for that.

An avid Tweeter, you might find Jenn having her 140-character say on such subjects as:

  • The Beatles: There is some dispute as to who the true office expert is.
  • Friends: “The One That Jenn Quotes All the Time.”
  • Wine Tasting: Her degree included a class in it, after all.
  • Muscle Stretching: Go ahead–give her a muscle, she’ll give you a stretch for it.
  • Six Degrees of The Pizza Delivery Guy: This arcane talent involves watching a movie and listing off other movies a nameless/background character has been in.

Posts Written by Jenn Soloway:

Social Media: Don’t Be Scurr’d

Social Media: Don’t Be Scurr’d

Social media is now ever-growing more mainstream with individuals, while companies have either tried and failed, or hopped on hoping their notoriety will carry them through. Where does that leave the Average Joe’s in a world of GloboGyms? A fantastic article was published Monday about a University of Texas professor embracing Twitter as a way…Keep Reading »

‘Eye Candy’ Adds Perceived Value

‘Eye Candy’ Adds Perceived Value

Visually pleasing design – termed “eye candy” – is often treated as an afterthought to form, function, and usability of a product or service, particularly online. This article found at the blog A List Apart explains that this line of thinking can cripple your brand’s personality, before a customer even experiences using your product or…Keep Reading »

Geico: Missing the Mark

Geico: Missing the Mark

Geico has a history of staying memorable with off-beat commercials. And while I feel the Gecko has lost some of his luster in recent years I admit I used to love that little lizard. Their new commercials, however, leave me with a feeling of discomfort. Oh boy. I’ll begin with the positive: The song is…Keep Reading »

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