"People don’t want advertising in their lives. It’s up to us to make it worth their while."
- Bill Cokas
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Blog postings for July, 2008
In addition to July postings, we have also included a few of our other more recent blog offerings.
THE GREATEST SHOW...WITHIN FIVE SQUARE MILES.6/11/2008 by Bill Cokas |
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| Took my kids to the circus recently. Not Cirque du Soleil or some generic tent-in-a-parking-lot circus, but THE circus. Thanks to P.T. Barnum (whom I indirectly probably owe my career to), the one also known as "The Greatest ... | |
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YOUR CALL IS VERY IMPORTANT TO US.8/29/2007 by Bill Cokas |
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Ah, who are we kidding? If it were that important, we’d pick up eventually, or at least let you leave a message. Do companies still think they can get by with lousy customer service? Apparently. I ordered a ... |
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COMING ONBOARD AT STRATEGIC INSIGHTS7/9/2007 by David Ford |
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| Funny how things work out. 2007 was supposed to be the year of Dave. Not to be confused with the summer of Dave. That was back in the mid 90s. What I mean is, I hadn’t been satisfied with my ... | |
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REAL WORLD APPLICATION OF ACADEMIC RESEARCH3/7/2007 by Dan Haygood |
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| Many marketers and advertisers instinctively write off academic research for business purposes as they consider it useless and irrelevant for their purposes. This type of research, they say, is simply “academic.” But does academic research really have no ... | |
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THE OLDEST ESTABLISHED TEMPORARY FROZEN BILLBOARD IN NEW YORK2/20/2007 by Bill Cokas |
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Forget podcasts, banner ads, RSS feeds and blogs--just give me snow up to my nostrils and a big ol’ stick. That’s what some clever, industrious folks have been saying in upstate New York recently. Faced with nine feet of snow ... |
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