Scott Evans, from Evans Brand Design, brought us a request for an online video consisting entirely of motion graphics, with some narration and music layered on top. Without turning on a camera or buying any stock footage, how could we communicate the advantages and benefits of NetSort in a minute or so? We accepted the challenge and, working with Scott, Bill Cokas and Chris Griffin wrote and storyboarded out the video front to back, at which point Chris took over and built the entire video from scratch.
The “joke,” of course, is that one word isn’t possibly enough to do justice to a proposition as complex and feature-rich as NetSort, but in the process of stripping away all the “other” words, we get to trot out a whole dictionary’s worth, each one applicable in its own way. The use of kinetic typography, along with carefully chosen icons, kept the pace and momentum brisk and in the end, NetSort comes across as a vibrant offering viewers will definitely want to know more about.