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Search Engine Friendly? Announcing Our eBook ‘Fast, Friendly, Findable’!

Detail of the cover artwork for Strategic Insights eBook 'Fast, Friendly, Findable'
Published March 20, 2015 by Jenn Soloway Comments: 1

Ever sit in on meetings with your web agency and just nod along as they yammered on and on about things like markup, visibility or standards? You’re not alone. In fact, I’m sure our clients would admit to that in the meetings they sat in with us. We can’t help it. You’re excited about getting your brand out there…Keep Reading »

Analysis of Google Buzz

Published February 11, 2010 by jkgibbs Comments: 0
Analysis of Google Buzz

It is about federating large amounts of information but still making it understandable in large quantities. I think most people aren’t getting the point of Google Buzz. Yes, right now it may seem annoying because everything is just popping up. People are asking “Doesn’t _______ already do this?” The answer is yes, but what Buzz…Keep Reading »

Google Buzz Released

Published February 9, 2010 by jkgibbs Comments: 2
Google Buzz Released

Google Buzz is yet another social networking tool that is exclusive for Gmail users. It allows users to share status updates, photos, pictures, and other media in much the same way that Twitter does, but instead of linking away from the post, everything is displayed inline. PC World has a great article that describes some…Keep Reading »

Engage Your Customers in Social Media; It’s Important

Published February 3, 2010 by jkgibbs Comments: 3
Engage Your Customers in Social Media; It’s Important

Knowing what is going on in your market, maintaining good relationships, and making your brand look good is key in getting repeat and new business. Social Media is a great place to facilitate talks and gather information because you are able to join an ever-expanding conversation at any point of that conversation. The great thing…Keep Reading »

How Easy-to-Use Is Your Website?

Published January 15, 2010 by Jenn Soloway Comments: 2
How Easy-to-Use Is Your Website?

I read a fantastically well-detailed post this afternoon over at Smashing Magazine’s blog. The article discussed the author’s online experience in shopping for sheets by comparing the buying process of three major retailers – Macys.com, Target.com, and Overstock.com. What the article truly is is a reminder of the importance of usability testing. Usability testing, not…Keep Reading »

Biggest Loser Holds Big Brand Power

Published January 8, 2010 by mduncansi Comments: 2
Biggest Loser Holds Big Brand Power

You know we’re at the beginning of a new year when you start seeing a flood of weight loss-related advertising. Weight Watchers, Jenny Craig, NutriSystem, exercise equipment, various local gyms — all taking advantage of the eager and “newly resolutioned” target audience determined to make this the year they drop the pounds and get in…Keep Reading »

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