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Search Engine Friendly? Announcing Our eBook ‘Fast, Friendly, Findable’!

Detail of the cover artwork for Strategic Insights eBook 'Fast, Friendly, Findable'
Published March 20, 2015 by Jenn Soloway Comments: 1

Ever sit in on meetings with your web agency and just nod along as they yammered on and on about things like markup, visibility or standards? You’re not alone. In fact, I’m sure our clients would admit to that in the meetings they sat in with us. We can’t help it. You’re excited about getting your brand out there…Keep Reading »

Geico: Missing the Mark

Published March 26, 2009 by Jenn Soloway Comments: 0
Geico: Missing the Mark

Geico has a history of staying memorable with off-beat commercials. And while I feel the Gecko has lost some of his luster in recent years I admit I used to love that little lizard. Their new commercials, however, leave me with a feeling of discomfort. Oh boy. I’ll begin with the positive: The song is…Keep Reading »

Twitter Tips for Corporate Accounts

Published February 12, 2009 by jkgibbs Comments: 1
Twitter Tips for Corporate Accounts

A recent study by Ignite Social Media about corporate Twitter accounts shows some interesting results. Apparently, you don’t have to post often, as long as your posts are meaningful.  It is more important for corporate accounts to reply to followers and address their questions, concerns, issues, blah, and blah. I don’t need to explain all…Keep Reading »

What makes the perfect client?

Published February 11, 2009 by Bill Cokas Comments: 6
What makes the perfect client?

In a word? Trust. Trust in one’s own abilities and trust in ours. We have a lot of good clients, but one of them deserves to be singled out for praise. Naturally, I won’t name names, but when we were discussing the color scheme of an email template, the client said, “That color is driving…Keep Reading »

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