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Search Engine Friendly? Announcing Our eBook ‘Fast, Friendly, Findable’!

Detail of the cover artwork for Strategic Insights eBook 'Fast, Friendly, Findable'
Published March 20, 2015 by Jenn Soloway Comments: 1

Ever sit in on meetings with your web agency and just nod along as they yammered on and on about things like markup, visibility or standards? You’re not alone. In fact, I’m sure our clients would admit to that in the meetings they sat in with us. We can’t help it. You’re excited about getting your brand out there…Keep Reading »

Amway: Changing Perceptions About an Established Brand

Published July 18, 1998 by Bill Cokas Comments: 0
Logo for Amway

The Challenge: Despite its near universal awareness, Amway’s previously exponential growth had waned. Using Raleigh as one of several test markets, Amway selected us to introduce its retooled “direct” approach—enabling distributors to engage prospects openly and with credibility, as opposed to the “sneak attack” that had tarnished the company’s name. The Solution: We relied on…Keep Reading »

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