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Search Engine Friendly? Announcing Our eBook ‘Fast, Friendly, Findable’!

Detail of the cover artwork for Strategic Insights eBook 'Fast, Friendly, Findable'
Published March 20, 2015 by Jenn Soloway Comments: 1

Ever sit in on meetings with your web agency and just nod along as they yammered on and on about things like markup, visibility or standards? You’re not alone. In fact, I’m sure our clients would admit to that in the meetings they sat in with us. We can’t help it. You’re excited about getting your brand out there…Keep Reading »

Builders Mutual: Creating—and Getting Credit for—Superior Customer Service

Published August 20, 2004 by Bill Cokas Comments: 0
Logo for Service Outside the Box customer service campaign

The Challenge: With explosive growth on the horizon, we sensed Builders Mutual’s usually stellar customer service could be poised for a hit and we were prepared. The Solution: We recommended Builders Mutual not only retrain its staff to improve its customer service, but advertise these very efforts. “Service Outside the Box” became its own brand…Keep Reading »

North Carolina Propane Gas Association: Raising the Profile of “That Other Energy Source”

Published June 18, 2003 by Bill Cokas Comments: 0
Logo for NCPGA: North Carolina Propane Gas Association

The Challenge: The North Carolina Propane Gas Association was faced with the task of increasing awareness of propane as an alternate source of energy across the state, and previous “image” campaigns had done little to move the needle. The Solution: Propane Joe to the rescue. We created original brand mascot Joe, a flame-haired superhero who…Keep Reading »

Amway: Changing Perceptions About an Established Brand

Published July 18, 1998 by Bill Cokas Comments: 0
Logo for Amway

The Challenge: Despite its near universal awareness, Amway’s previously exponential growth had waned. Using Raleigh as one of several test markets, Amway selected us to introduce its retooled “direct” approach—enabling distributors to engage prospects openly and with credibility, as opposed to the “sneak attack” that had tarnished the company’s name. The Solution: We relied on…Keep Reading »

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