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Award-winning race relations documentary finds a new home online

Published June 1, 2017 by Bill Cokas Comments: 0

Written and directed by Diane Bloom, “An Unlikely Friendship” is an award-winning documentary about the altogether surprising bond that developed between CP Ellis, Exalted Grand Cyclops of the Ku Klux Klan and outspoken black, woman activist Ann Atwater. The film documents how these two came together in an intensive community event that forced them to face their differences and find common ground. The stirring film has played at 26 film festivals, won 5 national awards and has aired on PBS.

Diane, who had worked with Strategic Insights on other projects in years past, requested that we design and build a website so people could purchase DVDs of the documentary, for either educational group showings or private home viewings. She opted not to make this content available for streaming because of the lost opportunities for discussion and subsequent workshops to better understand the film’s impact. Diane created this workshop to open conversations, build bridges and create strong, working relationships among people of diverse backgrounds. She has found that the discussion that arises in these workshops can be not only moving, but insightful and potentially healing.

Shortly after the site’s launch, it was already attracting traffic and improving in the search engine rankings due to the organic techniques employed by Strategic Insights in favor of demanding and expensive paid SEO. Diane adds, “I love the new website! Strategic Insights did a wonderful job designing it and it is performing well in searches.”

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