We’ve. Got. Ideas.

Giving is the New Taking

Giving is the New Taking
Published January 21, 2009 by Chris Griffin Comments: 2

Corporate Generosity may be a good way to win customers over.In the face of an economic crisis, giving away something for nothing may seem counter-productive.  But a little goodwill toward others may be just the antidote for a society fed up with corporate greed and a perception that, among corporate execs, share price is king and little else matters.

Trendwatching.com offers a brilliant article on how giving, sharing and generosity in general may be the best way to get close to your customers.

View the article here

Discussion

This post is closed to new comments.

2 Responses to “Giving is the New Taking”

  1. Jennifer Hoy said:

    I can’t tell you how many full albums I have purchased just by sampling iTunes Free Song of the Week.

  2. Bill Cokas said:

    Gotta tell ya, Moe’s is higher in my mindset ever since they gave my whole family a free burrito each last week!