We’ve. Got. Ideas.

Make them aware of it and they will come.

Make them aware of it and they will come.
Published January 21, 2009 by Bill Cokas Comments: 1

Not quite as catchy, but it’s the basic gist of it. So it’s true after all. It’s not anecdotal, it’s not just a hunch or a gut feeling, it’s backed up by research. Advertising during a recession will increase your sales both during the bad times and–more importantly–after things have improved.

Discussion

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One Response to “Make them aware of it and they will come.”

  1. Josh Gibbs said:

    I think we can take a look at past recessions and see the same thing. Recessions are the reason why some of today’s fortune 500s exist. They came out of the rubble, so to speak.