All Posts Categorized: Agency Announcements
North Carolina Academy of General Dentistry Drill Deep, Fills Hole with Strategic Insights
In a bit of a belated announcement, Strategic Insights Brand Marketing is handling the graphic design, collateral and email marketing for the North Carolina Academy of General Dentistry, and has been since 2015. Founded in 1951, the Academy of General Dentistry has 37,000 members from the United States and Canada. Among the Academy’s many goals are offering…Keep Reading »
I can describe that service in one word!
How ridiculous was the show “Name That Tune?” They played songs with a house orchestra, or worse, a lone piano. Your success on that show was entirely dependent on your encyclopedic knowledge of twentieth-century sheet music. All that aside, sometimes it IS possible to distill a value proposition down to a single word. In the…Keep Reading »
Award-winning race relations documentary finds a new home online
Written and directed by Diane Bloom, “An Unlikely Friendship” is an award-winning documentary about the altogether surprising bond that developed between CP Ellis, Exalted Grand Cyclops of the Ku Klux Klan and outspoken black, woman activist Ann Atwater. The film documents how these two came together in an intensive community event that forced them to…Keep Reading »
Blake’s Feed & Hay bails on previous generic identity
Blake Haley, the eponymous “Blake” in Kittrell, NC-based Blake’s Feed & Hay, set up a meeting with Strategic Insights because he was frustrated working in a commodity-driven industry. To hear Blake tell it, hay is hay (we’ve also heard hay is for horses, but that’s another matter, feed is feed, and in the end, those…Keep Reading »
Hedda’s Squeeze Treats Breathes Excitement into Pet Products
Strategic Insights Brand Marketing often takes on clients and projects that begin with these four words: “I need a website.” But when is a website not a website? When it also serves as an introduction and education to an entirely new category of pet product. While “tube food” is well-known and popular in parts of…Keep Reading »
S.I. goes coastal, hires new biz-dev director
John Rowley has joined Strategic Insights Brand Marketing as Director of Business Development and “Agency Zeitgeist.” John explains the latter title as an indication that “he knows where the agency’s head is at” and can use that knowledge to tap into the wants and needs of prospective clients struggling to find both their audience and their…Keep Reading »