All Posts Categorized: Agency Announcements
Several months ago, President/CEO Reid Overcash was asked by “A Pirate’s Life for Me,” an Greenville-based, ECU Alumni-oriented radio show, to share his thoughts on Strategic Insights’ unique approach, Vibrant Brand Personality, or VBP. In the process, he was able to talk about other SI-related matters, our sister company SharedVue and, of course, ECU and…Keep Reading »
Strategic Insights recently created a logo and sponsored a pool table for client Builders Mutual’s employee break room.
The Google statistics are in: more and more people are becoming familiar with the concept of “cloud marketingTM”—hosting marketing resources online where clients can access and control them. And where there’s cloud marketing, there’s SharedVueTM. “Cloud marketing” is a term Raleigh, NC-based SharedVue Marketing Technologies created to describe its software-as-a-service marketing solutions, which are geared…Keep Reading »
Since people have been buying tires for more than a century “offline,” one would think a website needn’t be a critical element of a tire dealer’s business model. However, more and more people are relying on the Internet to make purchase decisions, if not actual purchases. A business without a website—or an outdated website, which…Keep Reading »
Marketing is all about building relationships. Between the brand and the consumer. Between one consumer and another, in the form of communities. Between the brand’s “ambassador” and its loyalists. But, first of all, a relationship needs to be forged between the client and the marketer. We’ve been doing this for years and finally decided to…Keep Reading »
As a brand marketing firm, Strategic Insights has been riding the digital wave since the web’s infancy. Designing and building websites has long been an in-house specialty, while many other marketing companies continue to outsource. The company has created effective and award-winning sites for SaaS-based tech companies, banks, restaurants, retail chains and government agencies. This…Keep Reading »