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All Posts Categorized: Brand Marketing Musings

Cyber Monday?

Published December 1, 2008 by mduncansi Comments: 2
Cyber Monday?

Over the last several weeks, emails from various retailers have flooded my personal inbox, often multiple from one retailer in a given day. “Sale!”, “Special Gift with Purchase!”, “Additional Markdown!” This inundation comes as no surprise since October-December historically proves busiest for the retail industry. Especially given the nation’s current economic conditions, I understand a…Keep Reading »

Your Call is Very Important to Us

Published November 10, 2008 by Bill Cokas Comments: 0
Your Call is Very Important to Us

Ah, who are we kidding? If it were that important, we’d pick up eventually, or at least let you leave a message. Do companies still think they can get by with lousy customer service? Apparently. I ordered a Star Wars poster (Episode IV) from a movie poster website nearly three months ago for my son’s…Keep Reading »

Toys or Tools?

Published November 3, 2008 by dhyagoodsi Comments: 0
Toys or Tools?

Last week, my students and I had a fascinating conversation about new media and interactive advertising. Our “virtual guest,” who was beamed into our classroom via digital technology, was Dr. Cassandra Jeyaram, the Social Marketing Manager of IHG which is headquartered in Atlanta. IHG is InterContinental Hotels Group, and they own some of the premier…Keep Reading »

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