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All Posts Categorized: Brand Marketing Musings

Toys or Tools?

Published November 3, 2008 by dhyagoodsi Comments: 0
Toys or Tools?

Last week, my students and I had a fascinating conversation about new media and interactive advertising. Our “virtual guest,” who was beamed into our classroom via digital technology, was Dr. Cassandra Jeyaram, the Social Marketing Manager of IHG which is headquartered in Atlanta. IHG is InterContinental Hotels Group, and they own some of the premier…Keep Reading »

Lessons from Heron

Published October 22, 2008 by wevegotideas Comments: 1
Lessons from Heron

Heron of Alexandria was one of the most innovative thinkers and inventors of his time. He was a teacher at the Museum of Alexandria during the middle of the first century AD, about the time Paul was in the latter stages of his ministry in the eastern regions of the Mediterranean. His books on mechanics,…Keep Reading »

Podcasting & Advertising

Published October 18, 2008 by dhyagoodsi Comments: 2
Podcasting & Advertising

Podcasts and podcasting are on the verge of becoming mainstream in a very big way. When NBC starts promoting the podcasts for their most popular news programs numerous times each day………as they are doing now, you know that something is up. Podcasts and podcasting are just about to take off right down the middle of…Keep Reading »

Real World Application of Academic Research

Published October 15, 2008 by dhyagoodsi Comments: 0
Real World Application of Academic Research

Many marketers and advertisers instinctively write off academic research for business purposes as they consider it useless and irrelevant for their purposes. This type of research, they say, is simply “academic.” But does academic research really have no place in our real world business lives? Can it not provide a valuable perspective on some issues…Keep Reading »

Weblogs Advertising

Published October 6, 2008 by wevegotideas Comments: 0
Weblogs Advertising

You have probably heard a lot about weblogs, or blogs, in the past few years. Seems like each time we read the newspaper or watch television, someone is mentioning or referencing blogs. Originally, weblogs were considered “personal journals published on the Web.” Many people rushed to put their thoughts and opinions, covering a whole range…Keep Reading »

A Case for Animated Brand Icons

Published October 3, 2008 by wevegotideas Comments: 0
A Case for Animated Brand Icons

David Ranii’s article in the News & Observer (6/13/06, Business Section) on ad campaigns using corporate icons exposed the pitfalls of using real people or even actors as brand spokespeople or icons such as the Maytag repairman. As the article stated, people as actors have real problems with their lives that can bleed into public…Keep Reading »

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