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All Posts Categorized: Brand Marketing Musings

How Memorials Teach Us About Brands

Published September 11, 2008 by wevegotideas Comments: 0
How Memorials Teach Us About Brands

A recent trip up the east coast gave me reason to reflect on several issues and how it can be a learning opportunity as it relates to marketing and branding. My wife, Susan, and youngest daughter, Adrienne, and I traveled to the upper regions of Vermont to visit my oldest daughter, Zandy, who is teaching…Keep Reading »

Silence–to the Power of X

Published August 30, 2008 by Bill Cokas Comments: 0
Silence–to the Power of X

Hypocritical as it may seem, I listen to a lot of XM radio. Not just because it’s commercial free, but because of its sheer breadth and selection. On any given day, I could punch a few buttons and sample stuff by George Jones, the Ditty Bops, Oscar Peterson, Franz Ferdinand and Blossom Dearie in the…Keep Reading »

An Ad Intern’s Perspective

Published August 2, 2008 by wevegotideas Comments: 0
An Ad Intern’s Perspective

Like any intern, I was nervous on my first day of work at Strategic Insights. Those butterflies could have been the fault of the unambiguous display of awards and recognitions that wallpaper the halls of our office, or perhaps I just needed to get use to the 6 foot propane superhero that stares at me…Keep Reading »

Loblolly Root Rot

Published August 1, 2008 by Bill Cokas Comments: 0
Loblolly Root Rot

We shot a spot called “Trophy Room” a few months back for the North Carolina Department of Forestry. The message was to try to convince landowners to “manage their land” lest it get out of control and bleed them dry with fire or disease. The action revolved around a big game hunter relating his latest…Keep Reading »

Ya’ll Play Pretty

Published November 13, 2006 by wevegotideas Comments: 0
Ya’ll Play Pretty

Some good advice for our new Congressional leaders comes from something I used to hear regularly while growing up in a small North Carolina town. The expression was, “Ya’ll play pretty now.” This admonishment was always delivered by a mother, grandmother or female in the household. I usually heard this on my way out the…Keep Reading »

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