All Posts Categorized: Brand Marketing Musings
I do some of my best thinking on the run–literally. I do a few miles most every lunch hour and am consistently amazed at the directions my brain takes. It’s not always quality stuff, mind you, and it’s hard to remember it all, but there’s something about being out on the “open road” that releases…Keep Reading »
I had an interesting experience yesterday. I ordered lunch from Jason’s Deli: a cup of soup, a tuna melt, and some baked Lay’s potato chips. After eating half my sandwich, I decided to do some research on the nutrition information in my lunch, just out of curiosity. What I found led me to tweet the…Keep Reading »
The Bottom Line: Use trend analysis to make correlations with your social media activities. You must assign dollars to the data you collect.
I’m using a blog to vent about social media. Can you handle the irony? Are you LOL? Perhaps ROFL? You would think that with the rise in computer-based communication over the last 10+ years that people would become better typists, more aware of grammar, more conscious of spelling. After all, in conversation, these things don’t…Keep Reading »
With everyone from your mother to your boss to your middle school BFF being available on social media these days, it’s getting harder to keep your separate lives, well, separate. Not only is nearly everyone you know IRL (in real life) logging on to connect online as well, but there are several networks you –…Keep Reading »
I read a fantastically well-detailed post this afternoon over at Smashing Magazine’s blog. The article discussed the author’s online experience in shopping for sheets by comparing the buying process of three major retailers – Macys.com, Target.com, and Overstock.com. What the article truly is is a reminder of the importance of usability testing. Usability testing, not…Keep Reading »