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All Posts Categorized: Brand Marketing Musings

Common problem, uncommon insight.

Published June 15, 2010 by Bill Cokas Comments: 1
Common problem, uncommon insight.

I do some of my best thinking on the run–literally. I do a few miles most every lunch hour and am consistently amazed at the directions my brain takes. It’s not always quality stuff, mind you, and it’s hard to remember it all, but there’s something about being out on the “open road” that releases…Keep Reading »

O…M…G.

Published February 18, 2010 by Bill Cokas Comments: 2
O…M…G.

I’m using a blog to vent about social media. Can you handle the irony? Are you LOL? Perhaps ROFL? You would think that with the rise in computer-based communication over the last 10+ years that people would become better typists, more aware of grammar, more conscious of spelling. After all, in conversation, these things don’t…Keep Reading »

How Easy-to-Use Is Your Website?

Published January 15, 2010 by Jenn Soloway Comments: 2
How Easy-to-Use Is Your Website?

I read a fantastically well-detailed post this afternoon over at Smashing Magazine’s blog. The article discussed the author’s online experience in shopping for sheets by comparing the buying process of three major retailers – Macys.com, Target.com, and Overstock.com. What the article truly is is a reminder of the importance of usability testing. Usability testing, not…Keep Reading »

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