All Posts Categorized: Brand Marketing Musings
I read a fantastically well-detailed post this afternoon over at Smashing Magazine’s blog. The article discussed the author’s online experience in shopping for sheets by comparing the buying process of three major retailers – Macys.com, Target.com, and Overstock.com. What the article truly is is a reminder of the importance of usability testing. Usability testing, not…Keep Reading »
You know we’re at the beginning of a new year when you start seeing a flood of weight loss-related advertising. Weight Watchers, Jenny Craig, NutriSystem, exercise equipment, various local gyms — all taking advantage of the eager and “newly resolutioned” target audience determined to make this the year they drop the pounds and get in…Keep Reading »
There is one trait that all good web designers possess, and all would-be good web designers lack. This trait is “Jack-of-all-tradesness.” To put it in better terms, it is knowing and understanding the development process that comes after the design stage of a project. Good designers know in advance what it will take to make…Keep Reading »
To hear the Yellow Pages tell it, they’re every bit as relevant as they were in 1992, and they’ve got the anecdotal evidence to back it up.
So the kids these days are all up in arms about their different social media channels. It’s not uncommon to find individuals with accounts for Blogs, Twitter, FaceBook, Flickr, YouTube, LinkedIn, etc. (Did I miss any of the biggies?) But it’s a different story when it comes to businesses. There’s a lot of buzz surrounding social…Keep Reading »
This morning I read a fascinating article on the shrinking color palette available to us designers. The short version is that it is virtually impossible to separate a brand from its color. This means designers must be mindful of color choices not only in terms of what works best for a brand’s message and industry,…Keep Reading »