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All Posts Categorized: Brand Marketing Musings

How Easy-to-Use Is Your Website?

Published January 15, 2010 by Jenn Soloway Comments: 2
How Easy-to-Use Is Your Website?

I read a fantastically well-detailed post this afternoon over at Smashing Magazine’s blog. The article discussed the author’s online experience in shopping for sheets by comparing the buying process of three major retailers – Macys.com, Target.com, and Overstock.com. What the article truly is is a reminder of the importance of usability testing. Usability testing, not…Keep Reading »

Biggest Loser Holds Big Brand Power

Published January 8, 2010 by mduncansi Comments: 2
Biggest Loser Holds Big Brand Power

You know we’re at the beginning of a new year when you start seeing a flood of weight loss-related advertising. Weight Watchers, Jenny Craig, NutriSystem, exercise equipment, various local gyms — all taking advantage of the eager and “newly resolutioned” target audience determined to make this the year they drop the pounds and get in…Keep Reading »

Is Your Web Designer a Jack-of-all-Trades?

Published December 4, 2009 by Jenn Soloway Comments: 0
Is Your Web Designer a Jack-of-all-Trades?

There is one trait that all good web designers possess, and all would-be good web designers lack. This trait is “Jack-of-all-tradesness.” To put it in better terms, it is knowing and understanding the development process that comes after the design stage of a project. Good designers know in advance what it will take to make…Keep Reading »

Who’s afraid of Big Bad Social Media? Take our Poll.

Published November 13, 2009 by Chris Griffin Comments: 1
Who’s afraid of Big Bad Social Media? Take our Poll.

So the kids these days are all up in arms about their different social media channels.  It’s not uncommon to find individuals with accounts for Blogs, Twitter, FaceBook, Flickr, YouTube, LinkedIn, etc. (Did I miss any of the biggies?)  But it’s a different story when it comes to businesses.  There’s a lot of buzz surrounding social…Keep Reading »

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