All Posts Categorized: Brand Marketing Musings
While we honestly love what we do (hey, we wouldn’t do it if we didn’t), it’s still safe to say that some projects have a bit more fun sprinkled in them than others. The recent posters, landing page, and YouTube channel update we did for the Buffalo Film Festival was exactly one of those projects….Keep Reading »
The man who directed Animal House, Trading Places, An American Werewolf in London (personal favorite), Thriller and yes, The Blues Brothers is now available to shoot the storyboard for your client’s anti-fungal toe cream. Although it came to my attention only recently, apparently John Landis has been directing commercials for a while now, albeit mostly…Keep Reading »
It’s no secret around the office that my biggest fear lives in the ocean. No, I’m not talking about sharks, stingrays, barracuda—not exclusively, anyway. A dolphin, up until recent experience, has always been just as terrifying as a great white. My fear is not of the animals themselves—though their menacing teeth or prehistoric size doesn’t…Keep Reading »
Lesson? Pick a logo and stick with it. You don’t even need a great logo (that’s right, Uncle Ben, I’m talking to you), you just need to commit to it.
“You’re not an artist. You solve problems.” I didn’t say it. Don Draper did, to Peggy. He was just reminding her that advertising is a business, like any other. But unlike most others, words and pictures are the tools of our trade. Words and pictures! That’s so close to…literature and art! Some advertising does transcend…Keep Reading »
Today Disney shelled out $4 billion in cash and stocks to purchase Marvel Entertainment. While the ink on this deal has yet to dry completely, fans of both companies are already voicing their concerns over what this will mean for the future of these brands. Yes, my initial reaction to this news was to joke…Keep Reading »