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All Posts Categorized: Brand Marketing Musings

What do you bring to the table?

Published November 5, 2009 by Bill Cokas Comments: 0
What do you bring to the table?

For every Butterball nailing the entree, there’s a Pepperidge Farm acing the side dish. While meeting with a business development resource the other day, we got into a discussion of my agency’s strengths. As most of you know, what you set out to be and what you become aren’t necessarily the same thing. As one…Keep Reading »

Maybe it’s a mission from God.

Published October 19, 2009 by Bill Cokas Comments: 0
Maybe it’s a mission from God.

The man who directed Animal House, Trading Places, An American Werewolf in London (personal favorite), Thriller and yes, The Blues Brothers is now available to shoot the storyboard for your client’s anti-fungal toe cream. Although it came to my attention only recently, apparently John Landis has been directing commercials for a while now, albeit mostly…Keep Reading »

Swimming With the Fish

Published October 9, 2009 by Jenn Soloway Comments: 0
Swimming With the Fish

It’s no secret around the office that my biggest fear lives in the ocean. No, I’m not talking about sharks, stingrays, barracuda—not exclusively, anyway. A dolphin, up until recent experience, has always been just as terrifying as a great white. My fear is not of the animals themselves—though their menacing teeth or prehistoric size doesn’t…Keep Reading »

Can art solve…anything?

Published September 11, 2009 by Bill Cokas Comments: 0

“You’re not an artist. You solve problems.” I didn’t say it. Don Draper did, to Peggy. He was just reminding her that advertising is a business, like any other. But unlike most others, words and pictures are the tools of our trade. Words and pictures! That’s so close to…literature and art! Some advertising does transcend…Keep Reading »

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