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All Posts Categorized: Brand Marketing Musings

The Marvel of Disney

Published August 31, 2009 by Jenn Soloway Comments: 0
The Marvel of Disney

Today Disney shelled out $4 billion in cash and stocks to purchase Marvel Entertainment. While the ink on this deal has yet to dry completely, fans of both companies are already voicing their concerns over what this will mean for the future of these brands. Yes, my initial reaction to this news was to joke…Keep Reading »

Proof they’ll market anything

Published August 24, 2009 by mduncansi Comments: 1
Proof they’ll market anything

I recently became aware of two interesting and potentially offensive products. One was pulled off the market while the other is still being offered (since the company behind it sees nothing wrong with it). The first product is the “Lil’ Monkey” doll produced exclusively for Costco stores. Brass Key Keepsakes, the doll’s producer, says they…Keep Reading »

How to use your Agency more efficiently

Published August 6, 2009 by mduncansi Comments: 1
How to use your Agency more efficiently

These days everyone is pinching pennies. It would be foolish not to, given the state of the economy. As a service provider, we know clients are scrutinizing their budgets — not just trimming the excess but also wisely cutting back in order to prepare for a possibly lean 2010. Thus, in an effort to maximize…Keep Reading »

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