All Posts Categorized: Brand Marketing Musings
Today Disney shelled out $4 billion in cash and stocks to purchase Marvel Entertainment. While the ink on this deal has yet to dry completely, fans of both companies are already voicing their concerns over what this will mean for the future of these brands. Yes, my initial reaction to this news was to joke…Keep Reading »
The other day I came across a 5-step guide to more effective copywriting. It made some valid points. I’d like to take things even further, because after I finished it, five more pointers instantly sprang to mind. After all, I’ve been doing this for a good while now, and even teach it on a regular…Keep Reading »
I recently became aware of two interesting and potentially offensive products. One was pulled off the market while the other is still being offered (since the company behind it sees nothing wrong with it). The first product is the “Lil’ Monkey” doll produced exclusively for Costco stores. Brass Key Keepsakes, the doll’s producer, says they…Keep Reading »
Remember those funny Bud Light TV spots? No, not those–the old ones. The ones that led everyone’s favorite Super Bowl spot list for the past 20 years or so. Whatever happened to them? I won’t pretend to guess at the how or why, but I can tell you one thing. People like pointing at the…Keep Reading »
These days everyone is pinching pennies. It would be foolish not to, given the state of the economy. As a service provider, we know clients are scrutinizing their budgets — not just trimming the excess but also wisely cutting back in order to prepare for a possibly lean 2010. Thus, in an effort to maximize…Keep Reading »
You know as well as I do that 90% of the “content” on YouTube is unwatchable narcissism.