All Posts Categorized: Brand Marketing Musings
Bill Cokas posted an informative article last week about the importance of managing your own VBP (or Vibrant Brand Personality)—steps you should take to project the proper image for your own (or your company’s) self-image. Today, I’m going to share an example of how not managing your VBP can cause a devastating situation for your…Keep Reading »
We spend a lot of time marketing others around here, figuring out just what sets them apart from their competitors and trying to convince their customers of the same. Our method is called Vibrant Brand Personality, and it involves ascribing human characteristics to a brand, so people can better relate to it and to make…Keep Reading »
Don’t get me wrong–I love taglines. I’ve written more than my share through the years, for brands like McDonald’s, Heinz, Samsonite, Nintendo, Fidelity Bank and Builders Mutual. A few even survive to this day. But a tagline is not synonymous with a brand. Done well, a tagline encapsulates the brand’s essence, experience or benefit. Done…Keep Reading »
Visually pleasing design – termed “eye candy” – is often treated as an afterthought to form, function, and usability of a product or service, particularly online. This article found at the blog A List Apart explains that this line of thinking can cripple your brand’s personality, before a customer even experiences using your product or…Keep Reading »
Geico has a history of staying memorable with off-beat commercials. And while I feel the Gecko has lost some of his luster in recent years I admit I used to love that little lizard. Their new commercials, however, leave me with a feeling of discomfort. Oh boy. I’ll begin with the positive: The song is…Keep Reading »
Branding is not defined by your logo, but instead by what your logo represents. Take time to brand build to keep your message relevant and effective to your audience – your clients and your employees.