All Posts Categorized: Brand Marketing Musings
In a word? Trust. Trust in one’s own abilities and trust in ours. We have a lot of good clients, but one of them deserves to be singled out for praise. Naturally, I won’t name names, but when we were discussing the color scheme of an email template, the client said, “That color is driving…Keep Reading »
Twitter. That little website with the little bird and little one-sentence answers to the question “What are you doing right now?” To some, it is a new media addiction. Others, a great way to keep up with their personal goals of the new year. And then there’s me. To me, Twitter is a dangerous cult…Keep Reading »
Now that the champagne buzz of the New Year has had a chance to wear off, and all our Resolutions have been properly made (and broken), I find that a lot of self-assessment is still happening. Around the office, Chris is asking each of us to bring a list of 3 goals to the table…Keep Reading »
There’s no stronger way to show the importance of Social Media in today’s Web 2.0 world than looking at it from the perspective of the President. And what does he think? Well, just minutes after Barack Obama was inaugurated, Macon Phillips (Director of Social Media at the White House) made this blog post outlining the…Keep Reading »
In the face of an economic crisis, giving away something for nothing may seem counter-productive. But a little goodwill toward others may be just the antidote for a society fed up with corporate greed and a perception that, among corporate execs, share price is king and little else matters. Trendwatching.com offers a brilliant article on…Keep Reading »
Not quite as catchy, but it’s the basic gist of it. So it’s true after all. It’s not anecdotal, it’s not just a hunch or a gut feeling, it’s backed up by research. Advertising during a recession will increase your sales both during the bad times and–more importantly–after things have improved.