We’ve. Got. Ideas.

All Posts Categorized: Brand Marketing Musings

What makes the perfect client?

Published February 11, 2009 by Bill Cokas Comments: 6
What makes the perfect client?

In a word? Trust. Trust in one’s own abilities and trust in ours. We have a lot of good clients, but one of them deserves to be singled out for praise. Naturally, I won’t name names, but when we were discussing the color scheme of an email template, the client said, “That color is driving…Keep Reading »

Giving is the New Taking

Published January 21, 2009 by Chris Griffin Comments: 2
Giving is the New Taking

In the face of an economic crisis, giving away something for nothing may seem counter-productive.  But a little goodwill toward others may be just the antidote for a society fed up with corporate greed and a perception that, among corporate execs, share price is king and little else matters. Trendwatching.com offers a brilliant article on…Keep Reading »

Make them aware of it and they will come.

Published January 21, 2009 by Bill Cokas Comments: 1
Make them aware of it and they will come.

Not quite as catchy, but it’s the basic gist of it. So it’s true after all. It’s not anecdotal, it’s not just a hunch or a gut feeling, it’s backed up by research. Advertising during a recession will increase your sales both during the bad times and–more importantly–after things have improved.

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