All Posts Categorized: Brand Marketing Musings
So the fish aren’t biting. It happens. But what’s the appropriate response–pack up your bait and go home? Expect the fish to follow you and ring your bell? Hardly. Yet that’s the response many retailers and manufacturers are having to the current economic crisis. When the phone stops ringing, unplug it and make sure it…Keep Reading »
I have a four-year-old bone to pick with one of my design professors. I can’t remember which one, I can’t remember the project this associates with, but I do remember the bone and the reason behind it. And, of course, that I’m still peeved 4 years later.
Perhaps some backstory will help:
In a recent New York Times article, Time Warner Cable was said to be thinking about dumping about 20 channels provided by media giant Viacom. Apparently, Viacom wants Time Warner to charge 23 cents more for every customer subscribed to these 20 channels. Time Warner refuses, saying that the increase is an outrage and is…Keep Reading »
Spitting is gross, or so my mom always told me. Just a few hours ago, I posted on Twitter about a company called 23andMe.com. For a fee, this company will send you a test tube to spit in. After you send it back, you can log in to their site and “start exploring your genome.”…Keep Reading »
Let’s say you have a new product. Something big. Earth-shaking big. This is something that will turn the world on it’s ear. You need to get the word out and create some buzz, some interest, some real awareness. You craft and hone a message to the masses, extolling the virtues and benefits of your whiz-bang…Keep Reading »
Thursday, December 18 has officially been deemed Free Shipping Day. Retailers from Apple to Toys R Us are offering online shoppers free shipping by Christmas Eve on all purchases. What’s the catch? You have to order today. From what I can tell, there are no restrictions as to what types of businesses can join in…Keep Reading »