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All Posts Categorized: Brand Marketing Musings

Home Alone on Saturday Night

Published January 14, 2009 by Bill Cokas Comments: 5
Home Alone on Saturday Night

So the fish aren’t biting. It happens. But what’s the appropriate response–pack up your bait and go home? Expect the fish to follow you and ring your bell? Hardly. Yet that’s the response many retailers and manufacturers are having to the current economic crisis. When the phone stops ringing, unplug it and make sure it…Keep Reading »

The Student Strikes Back

Published January 12, 2009 by Jenn Soloway Comments: 2
The Student Strikes Back

I have a four-year-old bone to pick with one of my design professors. I can’t remember which one, I can’t remember the project this associates with, but I do remember the bone and the reason behind it. And, of course, that I’m still peeved 4 years later.

Perhaps some backstory will help:

TV Advertising Down…Spongebob dead

Published January 7, 2009 by jkgibbs Comments: 3
TV Advertising Down…Spongebob dead

In a recent New York Times article, Time Warner Cable was said to be thinking about dumping about 20 channels provided by media giant Viacom. Apparently, Viacom wants Time Warner to charge 23 cents more for every customer subscribed to these 20 channels. Time Warner refuses, saying that the increase is an outrage and is…Keep Reading »

Free Shipping for Online Holiday Purchases

Published December 18, 2008 by jkgibbs Comments: 0
Free Shipping for Online Holiday Purchases

Thursday, December 18 has officially been deemed Free Shipping Day. Retailers from Apple to Toys R Us are offering online shoppers free shipping by Christmas Eve on all purchases. What’s the catch? You have to order today. From what I can tell, there are no restrictions as to what types of businesses can join in…Keep Reading »

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