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All Posts Categorized: Case Studies

Inspector Q Front and Center in New Website for RapidXchange

Published July 26, 2013 by Bill Cokas Comments: 0
Inspector Q Front and Center in New Website for RapidXchange

Strategic Insights has just launched new website for RapidXchange, a propane cylinder exchange service based in Clinton, NC. Created by parent company Parker Gas, RapidXchange allows propane users to buy new propane cylinders or “swap” their empty cylinders for full ones at locations such as Ace Hardware and Han-Dee Hugo’s throughout North Carolina and other…Keep Reading »

Strategic Insights Launches New Brand for TheftZapper Electric Fence

Published March 1, 2012 by Bill Cokas Comments: 0
Logo for TheftZapper

Strategic Insights has just launched new website for TheftZapper Electric Fence, an electrified fence product developed by Perimeter Security Systems. Dean Lowder, president, introduced the technology to provide effective, affordable security to businesses at risk of theft. The company is based in the Charleston, SC area, and its territory includes 23 states to date. The…Keep Reading »

Rocky Top Hospitality: Building a Restaurant Chain, One “Link” at a Time

Published April 12, 2008 by Bill Cokas Comments: 0
logo for Rocky Top Hospitality

The Challenge: Rocky Top Hospitality realized that if it was going to build on the success of its initial concept, Michael Dean’s, it would need to create a distinct food service brand around it, and around every subsequent restaurant it opened. The Solution: Michael Dean’s wood-oven-based menu changed monthly, so we built a food service…Keep Reading »

Salesforce.com: Breathing Life—and Membership—into a Stagnant Partner Program

Published November 3, 2007 by Bill Cokas Comments: 0
image of the front of the first Partner Program postcard

The Challenge: Salesforce.com’s partner program, designed to provide members with training materials, useful info and enhanced sales commissions, was languishing in the absence of focused support and promotion. The Solution: Using an integrated online/offline campaign, we packaged the program as a “right turn.” Trying to keep the message simple and direct, we targeted prospects with…Keep Reading »

Cisco: How a Web-Based Marketing Solution Gave Birth to a Whole New Company

Published September 1, 2007 by Bill Cokas Comments: 0
Logo for Sharedvue

The Challenge: Cisco contacted us to help them develop a solution to help their channel partners market Cisco products more consistently and effectively online. While the lifeblood of the Cisco business model, partners’ sales were suffering, and as a result, so were Cisco’s. The Solution: We built a web-based marketing solution, known as SharedVue, that…Keep Reading »

RapidXchange: Taking on the Market Leader with a Meaningful Point of Difference

Published May 24, 2006 by Bill Cokas Comments: 0
Rendering of Inspector Q - an original brand mascot for RapidXchange who features coveralls and carries a magnifying glass.

The Challenge: Parker Gas, a NC-based propane company, wanted to raise awareness of its established RapidXchange propane tank exchange service, every bit as good as—and in many ways no different than—market leader Blue Rhino. The Solution: We uncovered real drama in RapidXchange’s “12-Step Quality Inspection Process” and created an original brand mascot to personify this…Keep Reading »

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