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All Posts Categorized: Online Media

Desktop Tool makes Analytics even easier

Published April 27, 2009 by Chris Griffin Comments: 1
Desktop Tool makes Analytics even easier

If you have a website, you should have Google Analytics.  If you don’t, go install it.  I’ll wait.  Google Analytics provides invaluable information on who is using your site and how, allowing you to tailor content to meet your users needs and keep them coming back for more.  It should be a standard install item…Keep Reading »

Changing Marketing Strategy in a Recession

Published April 21, 2009 by jkgibbs Comments: 1
Changing Marketing Strategy in a Recession

A recent article from the Google Retail Blog points out that in a down economy, marketers must change their strategy to compensate for consumers’ lack of confidence. “It seems that everywhere I look, I am reminded that we are battling tough economic times. Whether watching the news or my favorite TV programs, reading content on…Keep Reading »

Marketers Should “Earn” Their Media

Published April 9, 2009 by wevegotideas Comments: 0
Marketers Should “Earn” Their Media

Today’s media campaign doesn’t have to be built on expensive TV and print placements.  Instead, companies can “earn” their media with creativity (gasp!) and a unique use of technology.  With the wide array of social media marketing tools available, companies can find meaningful (and less expensive) ways to reach their consumer.  Venture Capitalist Fred Wilson…Keep Reading »

Your Social Media Personality

Published April 2, 2009 by wevegotideas Comments: 2
Your Social Media Personality

Is your online personality compatible with your brand? Sarah Evans with Mashable shares the top dos and don’ts for businesses engaging in social media. Whether you’re on Facebook, Twitter, or Youtube, review these tips to make sure social media is working for your business. View the whole article: Social Media for Business: The Dos and…Keep Reading »

Facebook Adds New SMS Text Feature

Published April 2, 2009 by wevegotideas Comments: 0
Facebook Adds New SMS Text Feature

Facebook has just unveiled a new application that will allow users to send a SMS text to become a fan of a public profile or fan page. Promoters of businesses, politicians, brands, and more will now have another tool to drive traffic to their Facebook page. What do you think about Facebook jumping on the…Keep Reading »

Twitter Tips for Corporate Accounts

Published February 12, 2009 by jkgibbs Comments: 1
Twitter Tips for Corporate Accounts

A recent study by Ignite Social Media about corporate Twitter accounts shows some interesting results. Apparently, you don’t have to post often, as long as your posts are meaningful.  It is more important for corporate accounts to reply to followers and address their questions, concerns, issues, blah, and blah. I don’t need to explain all…Keep Reading »

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