"Building a brand is a climb up a mountain, and you don’t know when the peak is going to be reached."
- Reid Overcash
people
How do you sell one product by using another? When the second product is a great idea. Here are the people responsible for ours.
John Brown
Technology DirectorContact
b. Lake Jackson, TX. Initially attracted to Austin, TX, but more attracted to future wife, who was in Raleigh. Self-professed "code geek," who fit right in with Strategic Insights' then-code-geekless team.
Enjoys the people in Raleigh, despite their puny, non-Texas-sized hats. Became lifelong Domino's customer after "Avoid the Noid" campaign hooked him in his youth. Currently champions CareerBuilder.com's "monkey business" campaign, though also thinks "Planet of the Apes" contains a prophecy to be feared. Disheartened by businesses that subscribe to the branding philosophy of "logo + gradient + reflection = Web 2.0." In fact, annoyed by branding of "Web 2.0" in general.
Enjoys watercolor painting, reading 17th century English literature and writing poetry (alas, in binary code).
