"Research does not have to be complicated. It just needs to tell us who is sniffin' it, touchin' it, buyin'
it or eatin' it."
- Dan Haygood
people
How do you sell one product by using another? When the second product is a great idea. Here are the people responsible for ours.
Dan Haygood
Research and New MediaContact
"In an argument about marketing or advertising, the person who understands the consumer best usually wins the day."
View Dan's latest podcast here. b. Gastonia, NC; fled at age 1. Reared at NC State, then agency-hopped from South Carolina to NYC to Tokyo, where a lifelong addiction to Pocky (pronounced "pokey," as in hokey-pokey) sticks was forged. Lured back to NC by its incomparably wonderful people. Resident expert on research and new media.
Despite impressive academic credentials (Ph.D from UNC, plus teaching gigs at both UNC and University of Tennessee), avoids tendency to lecture. Sports fanatic, history aficionado and not-so-closet Elvis impersonator.
Fondly recalls G.I. Joe spots from youth--finds hands bent into kung-fu grip to this day. Believes Geico's price strategy is ill-advised for a long-term positioning, but heartily endorses Holiday Inn Express' "Stay Smart" campaign for single-handedly redefining the budget hotel category.
