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All Posts Tagged:slogans

Taglines, branding & tourism

Published May 12, 2009 by Bill Cokas Comments: 3
Taglines, branding & tourism

Don’t get me wrong–I love taglines. I’ve written more than my share through the years, for brands like McDonald’s, Heinz, Samsonite, Nintendo, Fidelity Bank and Builders Mutual. A few even survive to this day. But a tagline is not synonymous with a brand. Done well, a tagline encapsulates the brand’s essence, experience or benefit. Done…Keep Reading »