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All Posts Tagged:vibrant brand personality

Customer’s Emotions Affect Your Brand

Published July 8, 2009 by Jenn Soloway Comments: 0
Customer’s Emotions Affect Your Brand

Bill Cokas posted an informative article last week about the importance of managing your own VBP (or Vibrant Brand Personality)—steps you should take to project the proper image for your own (or your company’s) self-image. Today, I’m going to share an example of how not managing your VBP can cause a devastating situation for your…Keep Reading »