This post is killing two birds with one stone. Bird 1: it’s a follow-up to my last post about why we should all be blogging in the first place. Bird 2: it’s a response to this guy over on Linkedin who told us all why he’s not reading our corporate blogs (spoiler alert: they’re boring and self-serving). Secret Bird 3: I’m technically a Millennial who grew up with the Internet and this is fulfilling my “pay attention to meeeee” complex for the day. Wait, did I just write that out loud?
Why bore you with verbose paragraphs? Let’s list this bitch and be done with it:
- Your writing will
- You’ll find your voice (though you likely won’t become The Voice).
- Think of it as the journal you secretly want people to steal and read (your little brother/sister always knew it).
- You can call yourself a writer.
- It gives you something productive to do on those
slowdays you’re caught up.
- It can complete the learning process.
- Flexing creativity muscles helps them grow.
- Looking through stock photos sure beats staring at a cubical wall.
- It can be fun.
- It can be cathartic to solving a problem you’ve been stuck on.
- You’ll feel smarter.
- It’ll give you something to Tweet about.
- You can (try to) tie in your actual interests with your job.
- You’ll remember why you like your job.
- You can say “bitch” on your company website (see above)—twice—possibly with no repercussions.
- You don’t need to replace half your words with a thesaurus to impress anyone (especially since no one’s gonna read it, anyway).
- You’ll make your SEO guy
stop whining about fresh contenthappy.
- Three words: Office Space GIFs.
- Someday, someone somewhere will find something you said worthwhile (hi, Mom!).