A powerful tool within your brand just waiting to be unleashed. Lucky for you, we know how to wield it.
We believe that every product or service worth buying has its own unique Vibrant Brand Personality. This is what can set your product apart from competition and create a place to “live” in consumers’ minds (and hearts).
Granted, it is not a short-term proposition. Creating and sustaining a distinct Vibrant Brand Personality may take years. However, the residual benefits of a successful Vibrant Brand Personality come back many times over, even long after any advertising has ceased to appear.
A Vibrant Brand Personality doesn’t just build awareness for your products. It creates an emotional link between them and your customers.
In many cases, the effects of a successful Vibrant Brand Personality will not be easily traced as the source of specific results seen in any metrics. But remember, we’re appealing to humans here, not cyborgs. Emotion is a powerful part of the purchasing equation. The minute we stop letting faith and instincts help guide our business decisions is the day SkyNet finally wins.
“Sure, we can do/have done that!”
Some of our most successful campaigns began with the words “This may sound crazy, but...”Let’s solve your problem
We tap in to the properties and benefits of your brand. This makes your Vibrant Brand Personality distinct, unique and impossible to imitate.
One product’s Vibrant Brand Personality could never be substituted for another’s. Each message, advertisement, webpage, or online video adds a chapter to the overall mythology of the brand.
Due to its cumulative nature, a Vibrant Brand Personality can do things that an individual ad—or even a single campaign—could never hope to accomplish. Its strength grows with your product’s voice. While it starts to grow, it’s key to keep up the dialogue—both in continuous advertising and through consistent, VBP-oriented messaging.
There is no company, no product, no service on the market that cannot benefit from this strategy. A successful Vibrant Brand Personality can make a complex product simple, a mundane product exciting, a parity product unique.
At Strategic Insights Brand Marketing, we have long embraced the concept of Vibrant Brand Personality. Through this practice, we are experts in turning our client’s offerings into more than something people want to purchase, but something people want to experience–repeatedly.
And that, you might say, is our own Vibrant Brand Personality.