"Research for its own sake is like a painting no one ever sees. Ideally, it should help us do stuff."
- Dan Haygood

whose brand
is it anyway?

Who owns your brand – you or your customers? The answer is an unqualified "yes."

Finally, some answers.

• Isn't branding just making my logo bigger?
• Isn't branding something only big companies should worry about?
• How can I brand a "product" no one can see?
• How can I foster stronger relationships with my customers?
• How can I brand without proper advertising?

If you've asked yourself these questions, or if you have ever thought your organization was too small, too diverse, too complex or too anything to benefit from a solid branding strategy, then read on. In this book, you'll discover not only how to apply the same principles that have brought great success to multi-billion dollar international companies, but you'll learn how to train yourself and those around you to become champions of your brand. There is no organization that cannot take advantage of the valuable lessons this book contains. From packaged goods to financial services, from health care to "me-too" products, every company can create and sustain a successful brand - if it's done right. This book will show you how.

For more information on receiving your FREE copy of "Whose Brand Is It Anyway?", contact Reid Overcash.