How do you gain interest with an online video campaign about software solutions in the standards industry? With a stripped-down approach, animation and gentle humor, of course.
British Standards International is an enormous global company offering a myriad of software solutions known for being the best in the industry (an industry that BSI more or less pioneered). These solutions are not “Candy Crush” simple, however, and to start explaining them can quickly lead to confusion.
This online video campaign simplified the “learning curve” by using a humorous approach and an animated hero. With it, we were able to pique interest and develop qualified leads.