Work Samples

Original Brand Mascots for Firewürst Flame-Grilled Sausages & Dogs

rendering of Firewürst brand mascot Napoleon Bonaparte
View more projects: Brand Design Original Brand Mascots

Firewürst Flame-Grilled Sausages & Dogs came to us fully aware that people prefer burgers. Did that deter them? It did not. And it fired us up as well–we always welcome a chance to promote the underdog (*cough*).

Our strategy was to depict moments throughout history where the fabled cylindrical meats were indeed present, but somehow not accounted for. The caricatures featured on these posters became recognizable original brand mascots with a distinct collective personality. The posters (produced entirely in-house) now hang throughout each location, giving the restaurant a fun, relaxed and distinct atmosphere–and, according to their customers, the polish of a national chain.

View the Cast of Firewürst Original Brand Mascots:

Click the images below to view the full billboard designs in an overlay window.