The North Carolina Department of Forest Services sponsored a series of commercials across all media—including a TV campaign—to stress the importance of developing a plan for your land, to keep it healthy and thriving, even if you have no immediate plans to develop it.
One might think that it’s perfectly acceptable to let undeveloped land just sit there undeveloped. And one would be wrong. When you leave your land to its own defenses, it can be susceptible to wildfires and pest infestation. The TV campaign leg of this series showed viewers exactly why not planning is a bad thing.