With this sales video, we took on the challenge of creating a sales tool for a product no one is supposed to know is its own entity.
S&D Coffee & Tea is a giant in the beverage industry, with local roots going back to 1927. Since it functions primarily as a wholesaler and private labeler, chances are you’ll never even know when you’re drinking an S&D product, as it has someone else’s name on it.
This sales video was developed to give a boost to its Direct Sales Delivery program, once the bread and butter of its coffee and tea, and still a sizable part of its business. It was accompanied by an attractive booklet that made a compelling case for S&D as a true partner who looks out for your bottom line.