Work Samples

NC Department of Commerce: The State of Minds Ad Campaign

sample ad from the State of Minds ad campaign
View more projects: Advertising Brand Design Graphic Design

The North Carolina Department of Commerce brought us a tagline: “The State of Minds.” We chose to interpret this as both a “perspective on life” and an actual location where a bunch of smart, creative thinkers lived. In either case, it made North Carolina more attractive for businesses to locate there, especially when we conceived an ad campaign that showcased our state’s triple threat of education, climate and leisure.

View Ads from the Ad Campaign:

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